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Blue is Winning
What color are first place ribbons? That’s right — they’re blue. That means blue is the official color of winning, and it also happens to be the official color of Coldwell Banker, the real estate brand who is #1 in dollar sales volume. Coincidence? We think not.
Ready to perform like a champion? Visit coldwellbanker.com/careers and see what it feels like to be on the winning team.
Source: CB Blue Matter Blog
The Power of Social Media in Real Estate
Whether you’re buying or selling, social media plays a big role in today’s real estate market, providing connections, content and commerce.
Did you know that Coldwell Banker is the #1 most influential real estate brand on social media according to Klout? At Coldwell Banker we empower our agents to use social media marketing as a supplement to traditional tactics. From lifestyle content to highly targeted Facebook ads to get listings in front of qualified buyers, our agents are marrying their local knowledge with the power of social media to make them the best in the business – and to help get their clients’ homes sold faster.
In a recent episode of NBC Open House, we sat down with Alexandra Filiaci, Social Media & Content Manager for Coldwell Banker, Roman Novian with Coldwell Banker Jim Stewart, Realtors and Dave Pardo with Coldwell Banker The Real Estate Group, three members of the Coldwell Banker Social Squad to hear how social media plays a role in their business.
Ask your Coldwell Banker agent about how social media platforms like Facebook and Instagram will play a part in the marketing of your home. To find the right agent, visit coldwellbanker.com.
Blue Matters
“There’s always room for a story that can transport people to another place.” – J.K. Rowling
I love stories. Whether they are told over a meal, in the pages of a book, or on an 80 ft. movie screen makes no difference. Stories have the ability to make you experience every emotion available and can move you in unimaginable ways.
But the most important piece of any story is the characters. For a story to stand the test of time it has to have great characters. We need to be able to connect with them, feel for them, root for them — or against them. Everything they do drives the story forward, for better or worse. Without strong characters, the best stories crumble.
The same is true for brands.
In fact, having good characters – good people – is even more critical to creating and sustaining a strong brand. Because for a brand, its people are active participants in its creation. I truly believe a brand is a story that is told every single day, not just by its message, but by its people.
Every day, members of the brand help tell the story of Coldwell Banker through interactions with clients, the industry and each other. It’s a story of a brand that has been helping people find a place to call home for more than 111 years. It is a story founded by people who were passionate about creating change in the real estate industry and we continue doing so to this day.
This got me thinking: what is it about our story, our people, our brand that has allowed it – not just stand the test of time – but to continue to succeed?
Science gave me the answer. It comes down to our DNA. We may come from different backgrounds and upbringings. We reside in different corners of the world with differences in appearance, beliefs, and lifestyles, but studies have shown that who we surround ourselves and who we choose to associate with are often those who have similar genetic markers.
You’ve heard the phrase “birds of a feather flock together.” It’s an idiom based in truth. What draws people to Coldwell is beyond just the outward appearance of what we seem to be. While our chemical makeup sets us on a common path, the other side of this story is that each of us possess shared values that are core to our brand and THAT is what truly draws us together.
Coldwell Banker is a brand founded on trust, integrity and awesomeness, but at times we lose sight of this story because we get caught up in the day to day distractions of our work. What I see in our brand’s DNA is an opportunity for us to truly standout in this crowded and often crazy industry.
It’s almost as if we were born to be part of this story. In fact, we even have a name for the group of characters in this story of the Coldwell Banker brand: Generation Blue.
Blue has become a rallying cry for all that this brand is and stands for. We wear blue. We bleed blue, because we are GEN BLUE.
Blue represents the power of our company, the power of our people and the power of our team in so many different ways. And it’s time that we took a look at all that it truly means to be Coldwell Banker blue.
Blue is the color of winning. According to color psychology, blue is associated with intelligence, invokes trust and spurs creativity. Blue is cool under pressure and calming influence. Blue is the color of leaders and one that builds relationships.
We have a powerful, one of a kind brand; one that has the most advanced tools and the greatest reputation in the industry. A brand that is built on people who have exceptional integrity and are pillars of their communities.
There’s a reason Coldwell Banker has succeeded for over 111 years while countless other brands, both in our industry and outside it, have failed. Our success is built on the values that have stayed true to our brand and the fact that we continue to attract others who share those values and spirit.
As J.K. Rowling said, stories have the power to transport people to another place, and when you discover the story of who the Coldwell Banker brand truly is and what we have offer, it may just transport you to becoming a part of Gen Blue.
Come join the blue and see what makes Gen Blue truly the best path to success at coldwellbanker.com/careers.
Hey Google – What’s New in Smart Home?
Google was everywhere at this year’s CES. From billboards over the strip to branded monorail cars to a large outdoor booth in Central Plaza, you couldn’t take more than a few steps without seeing or hearing “Hey Google.” Our Blue Crew got a private tour of the Google Booth at Central Hall. Check out the video below to learn what real estate professionals need to know about Google Home.
If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”
If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.
Source: CB Blue Matter Blog
Best of CES: Smartest Home Improvements for 2018
The 2018 Consumer Electronics Show was one for the books. This was my fourth year going and my biggest takeaway was that smart home tech is evolving at break neck speeds. The smart home show floor was massive and each category from security to entertainment is getting saturated with truly amazing concepts and products. Here were some of our absolute favorites in case you missed them…
In addition to all of the awesome items mentioned above, here were even more of our favorite smart home improvements…
Improving Your Smart Home’s “Brain”
What is the biggest downfall of smart home tech? To me, it is often the lack of one streamlined operating flow. With a ton of different apps and operating systems sometimes smart home tech can actually feel a little dumb.
The good news? At this year’s show it seemed like almost every single product integrated with Amazon’s Alexa or Google’s Home product. So the first smart home improvement you should make is picking one of these systems and finding products that sync with them. Which one is better? According to Forbes, Amazon is winning the race.
Improving Your Garage (and mental health)
Did you shut it?
Did you?
I can’t remember.
I’m pretty sure you did.
I am turning around…I have to check.
Have you had this conversation with their significant other or perhaps even yourself about your garage door? We have it at a few times a month at my house. That is why the Roost Smart Garage Door Sensor made my list. With a combination of home protection and peace of mind, this WiFi connected door sensor sends you a notification telling you if your door in open or closed. The biggest drawback though? If you did leave it open there is nothing it can do for you. Still a great product for those who get open door anxiety like me! Roost also has some other cool smart home devices you can learn about here.
This will be available sometime in the spring and will be priced at $40.
Improving The Safety In An Elderly Person’s Home
I believe there is no price you can place on the safety of a loved one. Especially when it comes to the safety of an elderly parent. If you
Improving Your Home’s Cleanliness
Over the past few year’s robo vacuum cleaners have gained popularity with products like the Roomba. If you enjoy having one (or have one on your wishlist) I have a feeling you’re also going to love the Cop Rose Window Cleaning Robot. Window cleaning is a tedious task and if you have pets or small children, it can feel like a never ending chore with little hand and nose prints everywhere you turn. This smart window cleaner will keep windows, as well as other vertical surfaces, in tip top shape with a touch of a button from your smart phone. It can also be used floors and walls.
At $150, this product is a great way to avoid one of most dreaded household chores. More information here.
Improving Your Home Gym
Peloton has already built a cult like following around their bike product and and now they’re hoping to do the same around their new treadmill called the Peloton Tread. The fancy treadmill is equipped with a 32 inch touchscreen display that allows the runner to stream classes in a studio like setting from NYC’s best instructors.
The Peloton Tread comes with a hefty price tag at $4,000 PLUS an additional $39 monthly fee for live classes. It will start shipping this fall but you can reserve one now.
Bonus Product: Improving Your Kitchen Gadget Collection
While this isn’t technically a smart home improvement I couldn’t help but share one of my personal favorites from the show which was the Coravin Model 11. Have you ever wanted to drink just one glass of wine but passed because you didn’t want to ruin the bottle? The model 11 allows you to enjoy a glass without ever removing the cork or damaging the wine itself. This “first ever” fully connected automatic wine preservation opener works by placing a super thing needle through the cork. Check it out:
Like the Peloton Treadmill, this item comes with a large price tag at $1,000 but if you are serious about your wine then this is totally worth it splurge.
Source: CB Blue Matter Blog
How to Winterize Your Bedroom for Cozy Comfort
Get ready to cuddle up in bed with your significant other, furry friend or a good book this month. Pile on fuzzy textures and transform your bedroom into a snowy sanctuary for naps and lounging. Stock up on these essentials for the warmest season yet.
Invest in High-Quality Bedding
Your choice of sheets and blankets will really matter in the dead of winter and can dramatically improve your quality of sleep by wrapping you in a warm embrace. Look for ones made of insulating wool, cashmere or flannel to ensure warmth all night long. If your budget allows, splurge on an electric blanket for the room too.
To add even more warmth, shop for a goose down duvet or quilt. This fill provides thermal protection against the cold while also being breathable for ultimate comfort. For those with allergies, cotton and microfiber options are comfortable, budget-friendly alternatives.
Gather a bunch of pillows and throws on top of your bedscape. A stack of fluffy pillows provide back support for reading in bed, while layers of throws make heat control easier. Go for fleece or velvet for an irresistible look and use this opportunity to experiment with color and pattern.
Warm up Your Palette
Swap summer blues and autumn reds for creamy neutrals this winter. White is not only a foolproof choice that pairs well with every color on the spectrum, but it also helps reflect and spread the scarce daylight we have this season. Dip your toes into the timeless Scandinavian style trend by testing out a bright white palette in your bedroom. Spring to life in milky white and soft yellow hues or pair pale blue and gray together for a relaxing look.
Accent a neutral palette with warm wood around the room. As seen in this Montreal bedroom, the paneled ceiling and trim lend a cozy cabin vibe amidst the bleak winter landscape outside. You can replicate the look in smaller doses with a wooden nightstand, stool or headboard.
If you’re willing to venture past your color comfort zone, use a bold hue or two sparingly for a much-needed mood and energy booster. Welcome a bright yellow, pink or teal through accessories like decorative pillows, bedside lamps or overhead artwork.
Light it Up
Since the sun now sets hours earlier than it does on long summer nights, we have to substitute the lost hours of daylight all on our own. Invest in a layered lighting plan to illuminate every dark corner and visually enlarge your space. A great combination is having an overhead fixture, such as a statement chandelier or a cluster of pendants, and adding smaller lights where they’re needed, like lamps or wall sconces. Shop for LED bulbs for energy efficiency or incandescents to mimic the sun’s yellow tint. If you’re still in the holiday spirit, you can also hang string lights above the headboard or along a spare wall for an extra homey feel.
Stash the Nightstand
When you’re too comfy in bed to get up and venture to another cold room, look to your nightstand for one or two of your daily essentials. Choose from a humidifier to combat the dry season or an aromatherapy diffuser to set the mood; succulents or fresh flowers for a welcome burst of nature; a small tea or coffee maker for early mornings; and a journal or good book for inspiration. If your bedside table is looking a little worn out, upgrade it now to one with multiple shelves or drawers for year-round storage.
Source: CB Blue Matter Blog
Turn Them Blue
Many companies have already incorporated smart home tech into their daily business. Some have installed smart locks, lights or thermostats in the office. Many have encouraged agents to take the Coldwell Banker Smart Home course. The first-and-only course of its kind created for real estate agents. Companies have also encouraged agents to talk about the benefits of smart home tech in listing presentations.
Have you considered how you can use the brand’s leadership in the Smart Home space as a way to set your company apart and attract new agents to your office?
Even for agents who haven’t yet had a transaction that included smart home tech in one way or another, chances are good that they will in 2018. Most aren’t going to be prepared. And many may not even know where to go to find information on how smart home can or should fit into their business.
January is Smart Home Month here at Coldwell Banker. We are kicking the month off with our sponsorship of the Smart Home Marketplace at CES (Consumer Electronic Show) in Las Vegas! We will have agents from around the country creating content specifically to help other agents understand how to use Smart Home in their own business. This is a great opportunity for you to reach out to the agents in your market, offer them information and demonstrate the value you can add to their business. Here are a few questions to start with:
- Have you considered how to talk about smart home tech during a listing presentation?
- Do you know what you would say if a client asked you about the value of smart home tech during a purchase or sale?
- Have you thought about using smart home as a reason to get in front of your sphere and network in the new year?
Every day in January we will be adding new tips, tricks and best practices for incorporating smart home tech into a real estate business, along with new product spotlights. All of this content can be found at ces.coldwellbanker.com. That means every day there is a new reason to talk to your list of prospects.
Showing agents the power and importance of this technology in the sale of a home, is yet another way you can bring value to agents in your office and attract those not yet affiliated. Leverage the leadership of Coldwell Banker in this area to deliver a clear edge for agents by sharing insights into state-of-the-art smart home technologies and how to leverage them to dominate the marketplace.
From content to conferences, Coldwell Banker is collecting and delivering leading edge insights during Smart Home Month to help you understand how the smart home boom impacts real estate:
- CES: Catch Coldwell Banker on the floor of CES, Jan. 9-12 as the exclusive sponsor of the Smart Home Marketplace, which has grown every year since we began our sponsorship in 2016. It’s now over 114,000 square feet.
- Consumer Survey: Find out how consumers view smart home tech, what they expect agents to know about it and how they react to VR. Spoiler alert – they love it!
- Inman Connect New York: Coldwell Banker sponsors ICNY, Jan. 22-26, and hosts an exclusive lunch and learn on Jan. 23 where participants get the inside track on how to use smart home to market themselves and their listings.
- Daily Content: Get an agent’s perspective on how smart home tech can benefit your real estate business with video and blog posts straight from the CES show floor.
- Case Studies: Two case studies – one from T3 Sixty and one from Samsung – will explore how agents can be the early adopters of smart home in their market and how VR can truly set a listing apart.
If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”
If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.
Smart Home Month is Here
If you’re like most agents, you’re finalizing your plan for how to make the most of 2018. And if you’re like most agents, you probably haven’t considered how you are going to use smart home tech to get a leg up on the competition this year.
If you haven’t already had a transaction that included smart home tech in one way or another, chances are good that it you will in 2018. Are you prepared?
- Have you considered how to talk about smart home tech during a listing presentation?
- Do you know what you would say if a client asked you about the value of smart home tech during a purchase or sale?
- Have you thought about using smart home as a reason to get in front of your sphere and network in the new year?
Lucky for you, January happens to be Smart Home Month here at Coldwell Banker. Every day in January you’ll be able to find tips, tricks and best practices for incorporating smart home tech into your real estate business. Bookmark ces.coldwellbanker.com and check back daily to find all this, plus new product spotlights and posts that you can share with your sphere and even a few exclusive product giveaways (for the Coldwell Banker network)!
Understanding the power and importance of this technology in the sale or purchase of a home, is yet another way you can bring value to your clients. From content to conferences, Coldwell Banker is collecting and delivering leading insights during Smart Home Month to help give you an edge and build your understanding of how the smart home boom impacts real estate:
- CES (Consumer Electronic Show): Catch Coldwell Banker on the floor of CES, Jan. 9-12 as the exclusive sponsor of the Smart Home Marketplace. Which has grown every year since we began our sponsorship in 2016. It’s now over 114,000 square feet.
- Consumer Survey: Find out how consumers view smart home tech, what they expect agents to know about it and how they react to VR. Spoiler alert – they love it!
- Inman Connect New York: Coldwell Banker sponsors ICNY, Jan. 22-26, and hosts an exclusive lunch and learn on Jan. 23 where participants get the inside track on how to use smart home to market themselves and their listings.
- Daily Content: Get an agent’s perspective on how smart home tech can benefit your real estate business with video and blog posts straight from the CES show floor.
- Case Studies: Two case studies – one from T3 Sixty and one from Samsung – will explore how agents can still be the early adopter of smart home in their market and how VR can truly set your listing apart.
The leadership of Coldwell Banker in this area delivers a clear edge to agents and brokers who embrace the smart home trend. By leveraging these insights into state-of-the-art smart home technology you can further dominate your market.
If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”
If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.
Source: CB Blue Matter Blog
The 2018 Home Upgrades for New Homeowners
The best way to personalize your space and give it a fresh, polished vibe is to make upgrades—big or small—that let your personality shine. Whether you’re ready to undertake a major remodeling project or only have the budget for a few modern touches, these DIY renovation ideas are a great place to start.
Welcome 2018 with an updated home that’s perfect for new beginnings and a lifetime of memories.
Make Your Kitchen Colorful
Gone is the popularity of a white, monochromatic kitchen. More homeowners are embracing bold accent colors on their countertops, backsplashes and cabinets, from vivid yellow and burnt orange to chic turquoise and dignified navy.
Another popular trend is juxtaposing the stainless steel appliances with warm, vibrant hues that make a space more inviting, while keeping that sleek look.
- Small budget: When repainting, choose a two-toned base. For example, “dark colors offset with lighter or brighter colors…offer visually entertaining and appealing levels of contrast,” advise the contemporary design experts at Interior Zine.
- Big budget: Replace all appliances with stainless steel; then do the painting.
Upgrade Your Storage Space
Finding enough room to store seasonal decorations, filing papers, hardware tools, keepsake items, cleaning products and office supplies is a common struggle of homeownership. Luckily, there are a number of creative and resourceful hacks for increasing the amount of storage without reconfiguring your entire space.
- Small budget: You don’t have to find room in your home for more storage—head to the garage first. Take advantage of the walls by hanging DIY peg boards and adjustable wall panels: “With the help of hooks, you have the freedom of hanging your things anywhere and any way you want: in the center, horizontally, vertically, at the bottom, or top,” suggest garage experts. As you tackle inside storage, refer to 8 Space Savers for a Small Bedroom for inspiration.
- Big budget: Invest in new furniture pieces that double as decorative and functional, like an old chest that you can keep in the living room or a coffee table with a storage space below.
Give Your Walls More Texture
Textured walls is a fun way to infuse character into any room, whether you’re into exposed brick, wooden shiplap, geometric molding or smooth tile. Walls are a blank canvas for experimentation, so harness your inner designer and play around with different materials or wallpapers that mimic the feel of those materials.
Note that you can combine more than one texture in the same room to create a particularly unique and artistic ambiance. For instance, a “grungy” or “rustic” wall could be adjacent to a “wavy design on the accent wall,” says Kareen Liez, civil engineer and architecture enthusiast.
- Small budget: If you have unfinished drywall, use this to your advantage, with these ideas from Vintage Revivals or this idea from The Creativity in the Chaos.
- Big budget: Go in all the way with high quality wall paper that creates texture with patterns or invest in the laundry list of materials needed to create your own exposed brick wall, for example. If your budget is flexible, there are many ways to tackle this project.
Re-Do the Garage Flooring
The garage has become an extension of a home’s living space that should be both aesthetic and functional. To take your garage to the next level, and turn it into a space you actually enjoy being in, start with the boring concrete floor—replace it with an epoxy coating.
This material is “noted for its durability and longevity,” according to flooring professionals at Kwekel Epoxy Floors. They explain: “With epoxy, you’ll enjoy protection against [mold] growth, as it offers a protective layer against moisture damage.” Not to mention, epoxy is also stain resistant and the surface repels chemicals, so if something spills, it won’t seep into your concrete.
- Small budget: Take the DIY route and lay the epoxy flooring yourself. Use this tutorial from Family Handy Man to navigate through the process.
- Big budget: Hire an epoxy company to handle the work, which can be done in one weekend.
Make the Space Your Own
A house is an expression of the people who live inside, so give your new home a splash of personality in the New Year. You’ll fee great about the space and excited to show it off to your friends and family.
Source: CB Blue Matter Blog
