Turn Them Blue

Many companies have already incorporated smart home tech into their daily business. Some have installed smart locks, lights or thermostats in the office. Many have encouraged agents to take the Coldwell Banker Smart Home course. The first-and-only course of its kind created for real estate agents. Companies have also encouraged agents to talk about the benefits of smart home tech in listing presentations.

Have you considered how you can use the brand’s leadership in the Smart Home space as a way to set your company apart and attract new agents to your office?  

Even for agents who haven’t yet had a transaction that included smart home tech in one way or another, chances are good that they will in 2018. Most aren’t going to be prepared. And many may not even know where to go to find information on how smart home can or should fit into their business.

January is Smart Home Month here at Coldwell Banker. We are kicking the month off with our sponsorship of the Smart Home Marketplace at CES (Consumer Electronic Show) in Las Vegas! We will have agents from around the country creating content specifically to help other agents understand how to use Smart Home in their own business. This is a great opportunity for you to reach out to the agents in your market, offer them information and demonstrate the value you can add to their business. Here are a few questions to start with:

• Have you considered how to talk about smart home tech during a listing presentation?
• Do you know what you would say if a client asked you about the value of smart home tech during a purchase or sale?
• Have you thought about using smart home as a reason to get in front of your sphere and network in the new year?

Every day in January we will be adding new tips, tricks and best practices for incorporating smart home tech into a real estate business, along with new product spotlights. All of this content can be found at ces.coldwellbanker.com. That means every day there is a new reason to talk to your list of prospects.

Showing agents the power and importance of this technology in the sale of a home, is yet another way you can bring value to agents in your office and attract those not yet affiliated. Leverage the leadership of Coldwell Banker in this area to deliver a clear edge for agents by sharing insights into state-of-the-art smart home technologies and how to leverage them to dominate the marketplace.

From content to conferences, Coldwell Banker is collecting and delivering leading edge insights during Smart Home Month to help you understand how the smart home boom impacts real estate:

• CES: Catch Coldwell Banker on the floor of CES, Jan. 9-12 as the exclusive sponsor of the Smart Home Marketplace, which has grown every year since we began our sponsorship in 2016. It’s now over 114,000 square feet.
• Consumer Survey: Find out how consumers view smart home tech, what they expect agents to know about it and how they react to VR. Spoiler alert – they love it!
• Inman Connect New York: Coldwell Banker sponsors ICNY, Jan. 22-26, and hosts an exclusive lunch and learn on Jan. 23 where participants get the inside track on how to use smart home to market themselves and their listings.
• Daily Content: Get an agent’s perspective on how smart home tech can benefit your real estate business with video and blog posts straight from the CES show floor.
• Case Studies: Two case studies – one from T3 Sixty and one from Samsung – will explore how agents can be the early adopters of smart home in their market and how VR can truly set a listing apart.

If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”

If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.