What Every Real Estate Pro MUST Know about Smart Home
Real estate is constantly changing. And if you want to stay competitive in this profession, you need to stay on top of current trends. Everyday consumers are becoming more interested because smart home technology can save time, increase safety and be fun!
Buyers are looking for smart home features when choosing places to live. It is becoming so popular buyers can specifically choose “Smart Home” as a search category in some markets.
And sellers can set their homes apart by installing smart home features to turn it into a certified smart home! (check out the Smart Home Staging Kit which turns any home into a certified smart home)
Staying on top of smart home trends is a must as a real estate pro. Here are some tips for today’s “smart” agent:
- Smart today may be stupid tomorrow. It started with Thomas Edison turning on the first light bulb and has evolved to full control of our lighting, security, heating and every other in-home system from our cell phone. Whatever the latest trend in Smart Home technology, you can be certain that it will continue to evolve, improve and/or go away. There will always be another company creating a smarter, cooler or less expensive product. Being a smart home expert means learning about the technology and continuing to study future improvements.
- Get Certified. Coldwell Banker offers a Smart Home certification. It’s more than just a piece of paper, and it’s important to set you apart from those who claim to specialists. Certification creates standards as to what constitutes a Smart Home, and it sets you apart from your competitors.
- Keep it Simple. Televisions shouldn’t need four remotes to make them work! You should be able to turn on your outside lights without reading a manual. Smart homes need to be user-friendly and liveable. Home buyers can be intimidated by overly complicated systems which only a 12-year old can operate.
- Integration. Consumers have found themselves owning products like Nest thermostats, Amazon Echos, Lutron lighting systems and more. Each one has its own app (and learning curve). I don’t know about you, but if I called my wife by the wrong name, I’d be in trouble! If you say “Hey Siri” to your Alexa, you are certain to get the silent treatment. Don’t even think about calling her Google! When you pick a smart home format, you are in a long-term relationship, and you can only do that successfully with an integrated system.
- Source CB Blue Matter Blog
Turn Them Blue
Many companies have already incorporated smart home tech into their daily business. Some have installed smart locks, lights or thermostats in the office. Many have encouraged agents to take the Coldwell Banker Smart Home course. The first-and-only course of its kind created for real estate agents. Companies have also encouraged agents to talk about the benefits of smart home tech in listing presentations.
Have you considered how you can use the brand’s leadership in the Smart Home space as a way to set your company apart and attract new agents to your office?
Even for agents who haven’t yet had a transaction that included smart home tech in one way or another, chances are good that they will in 2018. Most aren’t going to be prepared. And many may not even know where to go to find information on how smart home can or should fit into their business.
January is Smart Home Month here at Coldwell Banker. We are kicking the month off with our sponsorship of the Smart Home Marketplace at CES (Consumer Electronic Show) in Las Vegas! We will have agents from around the country creating content specifically to help other agents understand how to use Smart Home in their own business. This is a great opportunity for you to reach out to the agents in your market, offer them information and demonstrate the value you can add to their business. Here are a few questions to start with:
- Have you considered how to talk about smart home tech during a listing presentation?
- Do you know what you would say if a client asked you about the value of smart home tech during a purchase or sale?
- Have you thought about using smart home as a reason to get in front of your sphere and network in the new year?
Every day in January we will be adding new tips, tricks and best practices for incorporating smart home tech into a real estate business, along with new product spotlights. All of this content can be found at ces.coldwellbanker.com. That means every day there is a new reason to talk to your list of prospects.
Showing agents the power and importance of this technology in the sale of a home, is yet another way you can bring value to agents in your office and attract those not yet affiliated. Leverage the leadership of Coldwell Banker in this area to deliver a clear edge for agents by sharing insights into state-of-the-art smart home technologies and how to leverage them to dominate the marketplace.
From content to conferences, Coldwell Banker is collecting and delivering leading edge insights during Smart Home Month to help you understand how the smart home boom impacts real estate:
- CES: Catch Coldwell Banker on the floor of CES, Jan. 9-12 as the exclusive sponsor of the Smart Home Marketplace, which has grown every year since we began our sponsorship in 2016. It’s now over 114,000 square feet.
- Consumer Survey: Find out how consumers view smart home tech, what they expect agents to know about it and how they react to VR. Spoiler alert – they love it!
- Inman Connect New York: Coldwell Banker sponsors ICNY, Jan. 22-26, and hosts an exclusive lunch and learn on Jan. 23 where participants get the inside track on how to use smart home to market themselves and their listings.
- Daily Content: Get an agent’s perspective on how smart home tech can benefit your real estate business with video and blog posts straight from the CES show floor.
- Case Studies: Two case studies – one from T3 Sixty and one from Samsung – will explore how agents can be the early adopters of smart home in their market and how VR can truly set a listing apart.
If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”
If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.
Smart Home Month is Here
If you’re like most agents, you’re finalizing your plan for how to make the most of 2018. And if you’re like most agents, you probably haven’t considered how you are going to use smart home tech to get a leg up on the competition this year.
If you haven’t already had a transaction that included smart home tech in one way or another, chances are good that it you will in 2018. Are you prepared?
- Have you considered how to talk about smart home tech during a listing presentation?
- Do you know what you would say if a client asked you about the value of smart home tech during a purchase or sale?
- Have you thought about using smart home as a reason to get in front of your sphere and network in the new year?
Lucky for you, January happens to be Smart Home Month here at Coldwell Banker. Every day in January you’ll be able to find tips, tricks and best practices for incorporating smart home tech into your real estate business. Bookmark ces.coldwellbanker.com and check back daily to find all this, plus new product spotlights and posts that you can share with your sphere and even a few exclusive product giveaways (for the Coldwell Banker network)!
Understanding the power and importance of this technology in the sale or purchase of a home, is yet another way you can bring value to your clients. From content to conferences, Coldwell Banker is collecting and delivering leading insights during Smart Home Month to help give you an edge and build your understanding of how the smart home boom impacts real estate:
- CES (Consumer Electronic Show): Catch Coldwell Banker on the floor of CES, Jan. 9-12 as the exclusive sponsor of the Smart Home Marketplace. Which has grown every year since we began our sponsorship in 2016. It’s now over 114,000 square feet.
- Consumer Survey: Find out how consumers view smart home tech, what they expect agents to know about it and how they react to VR. Spoiler alert – they love it!
- Inman Connect New York: Coldwell Banker sponsors ICNY, Jan. 22-26, and hosts an exclusive lunch and learn on Jan. 23 where participants get the inside track on how to use smart home to market themselves and their listings.
- Daily Content: Get an agent’s perspective on how smart home tech can benefit your real estate business with video and blog posts straight from the CES show floor.
- Case Studies: Two case studies – one from T3 Sixty and one from Samsung – will explore how agents can still be the early adopter of smart home in their market and how VR can truly set your listing apart.
The leadership of Coldwell Banker in this area delivers a clear edge to agents and brokers who embrace the smart home trend. By leveraging these insights into state-of-the-art smart home technology you can further dominate your market.
If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”
If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.
Source: CB Blue Matter Blog
Creating the Perfect Home Gym for the New Year/New You!
The New Year is upon us and we all know what that means! New Year’s resolutions get us motivated for healthier lifestyles. Instead of rushing out to buy a gym membership, I have a proposal: Why not invest in a home gym? Your home doesn’t have to be 20,000 square feet to accommodate the equipment you’d need to see your resolutions through. I can help you find space in just about any home, even with the rise in “tiny-homes,” to accomplish your home gym goals!
Considerations
- Do you have space available to convert into a dedicated exercise zone?
- What type of work-out routines would you be doing? Cardio, yoga, Pilates? (The latter are better for small spaces.)
- What type of equipment do you already have? (I once watched Kelly Ripa use canned goods to do curls on LIVE! with Regis and Kelly. Think outside the box as far as equipment!)
- What type of equipment do you need?
- What type of tech do you need or already have?
Next Steps
After you have answered the questions above, it’s time to start implementing the next things you need to do to build your home gym.
- Did you decide you have an area that can convert into a gym space? If so, great! You can move on to the next step. If not, maybe you should consider the more portable side of gym equipment.
- Examples of portable equipment: foldable treadmills, ab wheels, free weights, DVDs, yoga mat, and resistance bands. These are all great items that will help you “feel the burn,” and you can hide them away when you are finished using them.
- Already have your home gym spot picked out? Great! You’re ahead of the curve! Need some home gym inspiration? Remember when we asked you what type of work-out routines you’d be doing? This is the time to recall that information and start putting it to use!
- Will you be doing cardio? Do you like the idea of stationary bikes? The tech sector has really upped their game and now you can connect via WiFi on your stationary bike to a class anywhere or find a “fitness on demand” class. A quick Google search can get you going in the right direction! Are treadmills or elliptical machines more your style? Mount a large screen “Smart TV” on the wall directly in front of where your machine will be. The TV will be a helpful distraction, and you’ll have your cardio finished in no time.
- Doing yoga? A yoga mat and a DVD can go a long way! I personally prefer the thicker mats, especially if you have hardwood floors.
- Doing Pilates? Again, a mat and a DVD can get you going, but there are also some really great programs online that you can connect to with your Smart TV. With Daily Burn, for example, you can stream hundreds of workouts and change up your routine with the click of a button.
A Few Last Tips
Not interested in investing too much money? Or are you still not convinced that these ideas would work for your home? Remember this, your workout can come from unlikely sources. Stairs, chairs, and walls are all excellent tools to get your sweat on. So while you’re thinking about health and fitness in the new year, lack of a home gym can no longer be an excuse.
Coldwell Banker is Home To: Just One More
One more phone call. One extra mile. One more opportunity to lend a helping hand. Here is the story of a Coldwell Banker Brand Ambassador who always makes time for “just one more”.
Coldwell Banker Brand Ambassador Joycelyn Jaggers has a motto, and it is her North Star. You see, each day she wakes up with the goal of making a positive impact on the businesses of the brokers and agents she serves.
“If I take the time to do one more thing. I might be able to turn someone’s day around”, she says. Joycelyn does make a positive impact, and on more than just her book of business.
The latest installment of our “Coldwell Banker is Home To” video series highlights this exceptionally dedicated and talented professional who embodies the work ethic and commitment to service that makes Coldwell Banker a special place to hang your hat – and the world a much better place.