colorcurb appealdecoratingHomeownersinterior decoratingreal estatestagingUncategorized September 19, 2017

How to Find Inexpensive Art for Your Home

Add your own flair to your home through art with these creative & inexpensive ideas.

Your home should reflect your personality, interests, and all the people and things you love. One of the easiest ways to accomplish that is through the artwork you display around your home. When my husband & I moved into our apartment, we initially worried about finding art that was not only beautiful, but at a price point that wouldn’t break our budget. Here’s what we discovered:

Print Your Favorite Photos on Canvas
Some of our favorite artwork displayed in our home is actually photos we took ourselves while traveling, and had blown up & printed onto canvas. Snapfish allows you to create your own canvas photo art starting at $39, and it’s the perfect way to show off your favorite family photos or pay homage to your favorite vacation spot as a reminder to get back out there!

One Word: Ikea
I have somewhat of an Ikea obsession, and their “decoration” department is no exception. Between their extensive collection of artistic prints, frames, and accessories, you could truly find something for every room in your home — and still have money left over for those Swedish meatballs on your way out.

Joss and Main
Clicking around on this website is like digging for treasure – except you always find one .. or two, or three. This site is beautifully curated with discounted art, furniture, rugs, bedding… you get the idea. The best part? You can browse by style, so if you’re going for a certain vibe – coastal, bohemian, rustic – the site will only show you items that align with that style.

DIY
One of our favorite pieces of art in our home is one we made ourselves. I find my inspiration for these projects on – you guessed it – Pinterest! It’s not only a great way to add something totally unique and special to your home, but it provides a great excuse to gather up your art supplies and enjoy a relaxing day of creativity. You can see a few of my favorite Pinterest DIY projects herehere, & here.

Need more home decor ideas? Click here to discover 12 ways to make your home even more awesome!

AlexaAppsburglarycrimegadgetsinsurancereal estatesafetysecurity September 12, 2017

Privacy-Minded Home Security Options for the Camera Averse

As a homeowner, security and privacy can be an important priority. Learn about how to secure your home without always keeping a watchful eye.

Guest post by Eric Murrell 

It’s never been easier to secure your home, thanks to an abundance of new gadgets on the market. Setups that once required professional installation and thousands of dollars in highly technical equipment are now easy to put together with off-the-shelf products and a few inexpensive apps. It’s a great time to be a consumer, and frankly, a bad time to be a criminal.

All of these new gadgets and services are great, but what if you’re worried about your privacy? Hacks and security breaches in the news—or simply the fear of loss of privacy between family members—have made some people uncomfortable with a camera-based security system inside their home. Thankfully, you can still make high-tech upgrades to your home to keep you safe without always keeping a watchful eye.

The first option to consider is a modern twist on a classic home security setup: motion sensors. Whether it’s a motion-sensitive light on your front porch or a few sensors placed around the home, motion-activated lights and alarms can be a surprisingly effective deterrent to the average thief.

Using today’s smart home technology, it’s easier than ever to add battery-operated sensors to strategic spots around your home. Both inexpensive and easy-to-install, these new sensors can trip lights and alarms like the old ones, but can also pair with a smart home hub to send instant alerts to your smartphone the moment an intruder is detected. Take a close look at your new thermostat or other smart devices; many include motion sensors that are already built-in.

To add an additional layer of security, purchase smart door and window sensors that serve as a first line of defense from the outside world. Like the motion sensors, inexpensive models are available that integrate with most smart home platforms. It’s simple to configure open and closed alerts, but you might find it even more helpful as a passive form of home security. Worried that you forgot to close the garage door after letting the dog out? By taking a quick glance at an app while you work, you can know for sure.

Even if you rule out in-home smart cameras, do consider having smart cameras outside your home so you can see if packages are delivered and if there are any trespassers in your yard. The most well-regarded systems now include location-based privacy features that use your smartphone to automatically adjust their settings, offering an unprecedented combination of privacy and security. Using the GPS signal from your phone, it’s easy to activate your full security network when you leave the house, and have the cameras automatically turn a blind eye the second you pull in the garage.

Security is personal for every family. Explore your device options, and even ask your internet service provider if they offer a home security solution, as bundling services often results in additional savings. Likewise, your ISP may offer the ability to control all of your existing home security gadgets from a centralized app. Whether you install array of sneaky sensors or smart locks, there are a wealth of connected home devices that can help keep your family safe without betraying their privacy. A good night’s sleep is only an app away.

Source: Coldwell Banker Blue Matter Blog

appliancesBuyersbuyingcurb appealHomeownersinterior decoratingkitchensLocationmaximizing spaceoutdoorsprojectsreal estatesellingstagingviews September 11, 2017

Find the Right Focal Point for Your Room

Not sure what element to make the attention getter in your room? Find some great choices here.

Houzz Contributor, Gabrielle Di Stefano

Well-designed rooms often have a focal point — the first thing your eye sees when you enter. Choosing the right item to emphasize sets the tone and mood for a space. Whether it’s an architectural feature, a texture, a color or a light fixture, putting the spotlight on one of these elements will help create a visually interesting and pleasing interior. But what’s the best way to do this? Here are some ways to create a focal point that doesn’t dominate or compete with other objects in a space.

 

Architectural feature. A central element, like this fireplace, can help you position your furniture in a room. Notice how the furniture in this space revolves around the fireplace. The stone surround also sets the color tone for the sofa, chairs and drapes.

Getting the size of the architectural element right in the room is vital. If it’s too big, it can look and feel uncomfortable. If it’s too small, your furniture will become the focal point, taking away from the main feature.

Read more about scale

 

Artwork. This painting is positioned perfectly — centered between the two doors, above the console — to create an instant focal point that allows the rest of the room to shine.

The size and tone of your art are important. Choose a painting with the appropriate scale for your space, in tones that stand out and draw the eye in but don’t clash with the rest of the room. One large, bold piece of art looks fantastic against a neutral wall and furniture. A series of prints can make an impact too, whether they’re framed identically or have an eclectic mix of frames.

 

View. When you have a view like this, use your home’s architecture to emphasize it and make it as big and grand as possible. This oversize window instantly makes the forest view the best focal point this room could have.

Choose simple furniture to complement a dream view like this. The minimalist bed and furniture allow the window to truly shine.

Revamp your space with a new bed

 

Texture. Add texture to create a focal point in a monochromatic color scheme, giving your room character and depth. Smooth, shiny objects will give off a cool vibe, while soft, raised textures add more warmth. This kitchen’s neutral, minimalist palette immediately draws the eye to the texture and color of the counter-to-ceiling backsplash. The tile finish glistens against the stainless steel appliances.

Find new tile that makes a statement

 

Pattern. Pattern can be a striking focal point. If a room is lacking in architectural features, use a more permanent, patterned finish — like tile or stone — as a bold statement.

The organic, flowing pattern and subtle color of the granite feature wall carries this powder room — no need for other decorative elements. Clever backlighting highlights the stone and emphasizes the floating vanity top.

Highlighting the ceiling with wallpaper adds interest and character to a room. Directing the eye upward also makes the room look bigger.

 

 

Color. Narrow hallways can feel dull, but painting the doors a gutsy color and adding texture with studs created multiple focal points in this one.

Pay attention to how you can use color on your home’s architectural elements to draw the eye to or away from certain parts of your home. Notice how emphasizing the skirting in this hallway with bright turquoise leads the eye from door to door.

One bold item, such as a colorful striped rug, instantly sets a playful mood. This look works particularly well in contemporary rooms with little or no architectural detailing.

Source: Coldwell Banker Blue Matter Blog

BuyerscommunityEntertainmentHomeownersmarket trendsmediaorganizationreal estateresearchsocial mediaUncategorized September 5, 2017

Not Getting the Media Coverage You Want? 3 Tips on Getting Free Publicity in the News

If you were at a cocktail party, standing with a group of people, what is the one thing about your company that is going to make everyone want to know more?

<– Go back to the Real Advantages home page

Public relations was a hot topic at the recent Inman Connect San Francisco. And it’s no surprise why: PR can be a powerful promotional tool for a business to gain free exposure in their local news. Yet often real estate companies are not using PR in their marketing mix, give up after a few unsuccessful attempts of not getting coverage or confusing PR with advertising.

PR is earned media – not paid media. The core difference is that advertising is pay for play, where you are in control.  If you can afford to pay for the placement of an advertisement, you control the message, you control when its distributed, and you control how long it’s out in the marketplace. In PR, the control is in the hands of the media.  The reporter and media outlet control if and when it will run, how that story will be written or edited, and who else will participate in it.  In PR you have to “earn” your way in by “pitching” media on an idea and convincing them why a particular story is worthy of coverage and why you should be interviewed for that story.

Coldwell Banker can help you navigate through the complexities of PR. Here are 3 tricks of the trade for generating media exposure in real estate:

IT’S A 24/7 NEWS WORLD. Take advantage of this by using your MLS data and packaging it up with the monthly National Association of Realtors (NAR) Existing Home Sales report. Around the third week of each month, NAR issues national real estate data.  Not only is this information of national interest, but you also can give it local appeal by adding those same data points from your MLS – things like average home price, inventory levels and time on market. When you compare the national numbers to the local numbers, ask yourself: Is your average sales price up or down compared to the nation? Are your days on market longer or shorter? These comparisons are a great way to “localize” the story.  There isn’t an easier way to position yourself and your company as the premier source of local real estate information to the media and its readers/viewers.

BREAK THROUGH THE NOISE. Reporters are inundated with story ideas, so make sure your pitch or press release stands out. For example, if you’re opening a new office somewhere in town, don’t write the traditional press release announcing the opening of this office. Why not paint a bigger picture? What’s happening in that area of town? Has there been recent construction for new commercial development? New home developments? Interstate/highway expansion? Population growth in this area? You will have to do a little research, but packaging up your new office opening with a larger story of city/neighborhood growth could increase your chances of actually getting coverage. Yes, the story won’t be exclusively about your new office (let’s be honest that story was never going to run anyway), but now you might get included in the larger story as a source and potentially getting your company mentioned as a part of that growth story.

TELL THE RIGHT STORY OF A HOME. Coldwell Banker Global Luxury represents some of the world’s most stunning homes that generate national media coverage. The key to getting the media’s attention when it comes to covering a luxury or notable listing is getting outside the listing description model for a press release. Is the owner someone notable? Use the first 50 words to tell that story. If the owner isn’t going to generate headlines, then use that headline and opening paragraph to tell the story of the uniqueness of the property. Does it have smart home or green features? Can you look out a window to see something no one else in town gets to see? Is there some historic element to the house waiting to be shared? Bottom line: If you were at a cocktail party and standing with a group of people, what is the one thing about this house that is going to make everyone want to know more? Use that element as your pitch to the media.

Looking for more tips on how to get the most of your real estate PR, visit CB Exchange and search “public relations.”

Source: Coldwell Banker Blue Matter Blog

backyardBuyersbuyingcleaningcurb appealinterior decoratinglandscapingprojectsreal estateselling September 1, 2017

5 Ways to Boost Your Curb Appeal for the Fall Selling Season

 

Colorful fall leaves in the gutter on a roof

Sellers looking to get the best price know that curb appeal plays a huge role in making the sale, even in the fall when the leaves begin to fade. Here are five simple ways to make the most of what fall has to offer and boost your curb appeal.

Sellers looking to get the best price know that curb appeal plays a huge role in getting buyers through the door. Once the flowers fade and the temperature drops, however, it can be easy to overlook your outdoor space altogether. Here are five simple ways to make the most of what fall has to offer and give your home the edge it needs for a quick sale.

1. Improve Your Entry

With every potential buyer passing through your front door, your entryway is critical to a good first impression. Cleaning the door, sweeping the stoop, and ridding the area of dirt and cobwebs can be enough to improve the overall look of your home, but for maximum impact, lay a new doormat and replace or paint any rusted or corroded hardware, mailboxes, or light fixtures. If you’re feeling adventurous, painting your front door a different shade can be a great selling feature that can be done in an afternoon.

Traditional brick colonial dressed up for fall with colorful mums and harvest gourds

2. Let the Light Shine

While the outdoors is the natural habitat for all manner of insects, they don’t need to reside in your outdoor light fixtures. Dirty lights and windows will not only reduce your nighttime curb appeal but can also affect how much natural light makes it through to the inside of your home. A thorough cleaning of light fixtures and windows will boost the overall impression buyers have of your home and can affect their impression of the rest of the home. For added impact, place inexpensive solar lights along the border of any gardens or walkways to illuminate your yard at night.

3. Love Your Landscape

Given that landscaping can amount for up to 15 percent of a home’s value, keeping your yard in tip-top shape is more important in the fall than ever. Fall colors and cascading leaves may provide a romantic vision, but may leave a potential buyer focusing on how much raking they will have to do. When seasonal plants fade away, be sure to cut back the dead growth and ensure your yard is regularly raked. Even if your yard doesn’t require frequent mowing, be sure to edge walkways with a straight-edge for a clean-cut look, and add some quick color by placing pots of seasonal plants in gardens and on porches.

Raking fall leaves with rake

4. Whisk the Water Away

The fall tends to bring increased precipitation, which can be a deal-breaker for buyers if they feel water penetration will be a problem. To prevent pooling water, be sure the grading around the foundation slopes away from the house and use downspout extenders, if necessary, to move water out into the yard. Clean the gutters regularly, and take a good walk around your home after a heavy rain to identify any problem areas that may allow water into the house, like door and window caulking.

5. Don’t Overdo the Decor

Finally, while the bounty of fall can be used to enhance the beauty of your home, be wary of overdoing the decor. Too many Halloween decorations, for example, can easily detract from the beauty of your home. Try instead for colorful mums, gourds, and pumpkins in a variety of colors and sizes that can provide earthy variety without overdoing it.

Regardless of the weather, the fall is still a hot time to sell a home, and can be an incredible opportunity to make a lucrative sale. Keep in mind that most buyers will either view your home online or drive by before making a decision to visit, so a sharp curb appeal can help keep your home above the competition.

Source: Coldwell Banker Blue Matter Blog

appraisalbidBiddingBidding WarBuyer's MarketBuyersbuyingclosing costsfirst time buyersHomeownersmovingopen housesreal estateselling August 30, 2017

When is the Right Time to Sell?

Jessica Riffle Edwards with Coldwell Banker Sea Coast Advantage answers this age old question.

When is the right time to sell your home? Is it in the spring? Is it in the summer? Coldwell Banker Sea Coast Advantage agent Jessica Riffle Edwards sheds a little light on this age old question. Watch the video below for her expert take on the subject.

As always, you can visit coldwellbanker.com to find a dynamic agent to guide you through the process and address any questions you ever have.

Source: Coldwell Banker Blue Matter Blog

appliancesBuyer's MarketBuyersbuyingcabinetscolorcookingFixer UppersHomeownerskitchensreal estateUncategorized August 28, 2017

9 Must-Haves for Low-Maintenance Kitchen Cabinets

 

Save valuable elbow grease and time with these ideas for easy-to-maintain cabinets.

The heart of the home may also be the toughest room to keep clean. Every surface in your kitchen is susceptible to crumbs, dirt, stains and splatters. This is especially true of cabinets. Fortunately, there are practical ways to keep your cabinet maintenance on the lighter side. With ideas like choosing fewer decorative details and picking the right color, these nine tips will make your cabinets easier to maintain.

1. Choose a door style with minimal detail. Raised-panel door styles have nooks and crannies that are magnets for dust and dirt. Shaker-style and slab door fronts don’t, so you won’t have to spend time scrubbing every recess of your door fronts.

If you’re designing a traditional kitchen and want a more decorative door style, select a stain or paint that has a glaze. The glaze will fill the doors’ cracks and corners and better hide the dust and dirt that your cabinet doors will collect.

2. Opt for flush cabinet ends. You normally have two options for finishing the ends of your cabinets: flush ends or matching ends. Flush ends (above) are plywood ends that match the color of your cabinets. They are smooth and sleek, which means you can run a cloth over it with a few swipes. They can certainly speed up cleaning.

Matching ends feature a panel with the same style as the door fronts, and while they can bring elegance and character to your kitchen, you face the same maintenance issues with matching ends as you do with raised-panel doors. There’s simply more to scrub.

3. Cut the trimmings. Designer details like crown molding, corbels, decorative legs and light rail molding add more to love but also more to clean, especially ornate styles.

There are other designer touches you can use that require less maintenance. Try a colorful cabinet paint, eccentric lighting or colored bar stools, like in this modern kitchen.

4. Pick a stain instead of a paint. Stains and paints have pros and cons. They can both show crumbs and fingerprints, and paint definitely shows food stains and splatters.

That said, a stain is easier to touch up than paint. You can give a scratched cabinet stain a quick spruce-up with a matching permanent marker. It’s often harder with paint for two reasons. First, it’s hard to find a marker that closely matches a specific paint. Often a touch-up kit from the cabinet manufacturer is needed. Second, paint doesn’t take touch-ups the same way that stains do. You’re more likely to notice a touch-up on paint.

5. Go for a grain with a dark stain. If you’re set on a dark cabinet stain, select a wood species that features the grain, such as oak or hickory. Grains don’t show scratches, stains and crumbs as much as a clean wood species like maple does. It’s also harder to tell that a cabinet stain has been touched up when the surface has grains.

6. Invest in hardware. If you want fewer fingerprints and less wear and tear on your door fronts, purchase door pulls and knobs for all of your cabinets. They help preserve the integrity of your cabinets’ surfaces.

Steer clear of stainless steel and chrome hardware. They show fingerprints and water spots and are harder to clean. Oil-rubbed bronze, satin bronze, polished nickel, brushed nickel and white hardware are the cream of the crop as far as easy maintenance goes. Choose the look that best suits the style of your kitchen.

7. Avoid glass door fronts. They may be windows to your kitchen’s soul, but they’re also extra surfaces to clean. They manage to attract their fair share of dust, dirt and smudges. Dirt can build up easily on glass door fronts that feature mullions. You also have to keep whatever is behind those glass doors tidy.

One benefit to glass door fronts is how inviting they can make your kitchen space feel. Luckily, there’s more than one way to design a warm and welcoming kitchen. If you want a low-maintenance alternative to glass door fronts, stick with lighter cabinet stains like golden browns. They can make your guests feel just as cozy as glass door fronts do.

8. Reduce open shelving. Open shelving is a great canvas for displaying your favorite decor and cookware, whether it’s on a wall, on an island or at the end of cabinets. But it takes more time and effort to ensure that these spaces are dusted and organized. The upkeep can become overwhelming along with your daily tasks.

To shorten your to-do list, place your decor on necessary surfaces like dining tables and countertops instead of unnecessary cabinet shelves. You can also use pillows, chairs, bar stools and lighting as decorative touches.

9. Protect your sink cabinet from moisture. This is more of a preventative measure — it will help you avoid issues down the road. There are a couple of ways to help protect your sink cabinet from moisture. You can order the cabinet with an all-plywood construction (most semicustom and prefabricated cabinets are constructed of a mixture of pressed wood and plywood). An all-plywood construction makes the cabinet less penetrable. You can also purchase a cabinet mat, which looks like a tray and is placed at the base of the sink cabinet. It will serve as a moisture barrier and catch any liquid leaks or spills.

More Kitchen Confidential: 10 Ways to Promote Aging in Place | 7 Ways to Mix and Match Cabinet Colors | 11 Islands With Furniture Style | The Case for Corbels | All Good in the Hood

Related Reads:
Choose Shaker Cabinets for Style and Simplicity
Easy-to-Clean Corbels for the Kitchen
Decorate With Eye-Catching Kitchen Lighting

 

Source: Coldwell Banker Blue Matter Blog

CharitycommunityDogsparentpetsreal estate August 22, 2017

Coldwell Banker Offices Across America Team Up For National Adoption Weekend

Coldwell Banker and Adopt-a-Pet.com Host the Homes for Dogs National Adoption Weekend September 9-10, 2017

Su Amsden and Casey Lukowski with Coldwell Banker Coastal Alliance in Long Beach, California, have always had a love for animals. So when Coldwell Banker launched a program to help find homes for adoptable dogs three years ago, they immediately got to work on hosting an adoption event in their own community.

“It was a no-brainer,” Amsden said. “There are thousands of shelter animals who need homes. Adoption gives them a second chance at life.”

On September 9-10, 2017, hundreds of Coldwell Banker Real Estate offices and animal shelters across the country are joining Coldwell Banker Coastal Alliance for the Coldwell Banker Homes for Dogs National Adoption Weekend. The event is part of the “Homes for Dogs Project,” a program launched in 2015 by Coldwell Banker and Adopt-a-Pet.com, North America’s largest non-profit pet adoption website.

In 2015 alone, the project helped facilitate more than 20,000 adoptions through a national adoption weekend and countless local events like the ones Su and Casey hosted. Coldwell Banker made the “Homes for Dogs Project” the centerpiece of its advertising campaign to raise additional awareness. This past spring, the real estate brokerage dedicated its March 2017 commercial “Somebody to Love,” to the program, which was was applauded by the New York Times and rated one of the highest ranking ads of all time by Ace Metrix.

“Coldwell Banker is a unique position to touch local communities because of the sheer scope and passion of our network,” said David Marine, senior vice president of marketing, Coldwell Banker Real Estate LLC. “The ‘Homes for Dogs Project’ is more than just a campaign. It’s a unified movement that we can all rally around and know we are making a difference.”

Amsden and Lukowski agree. “Our event brings awareness to the community and is a great morale booster for the volunteers, most of whom are agents who work hard at what they do. This really brings joy to everyone involved,” said Lukowski.

Want to participate in the Homes for Dogs National Adoption Weekend? Visit: http://www.adoptapet.com/homesfordogs.

Source: Coldwell Banker Blue Matter Blog
Buyer's MarketBuyersbuyingcommunityfirst time buyersHomeownersopen housesreal estatesellingtravel August 21, 2017

Considering a Career in Real Estate?

What does it take to have a successful career in real estate? A Coldwell Banker young rising star shares his story.

Have you ever thought about a career in real estate, but aren’t sure you have what it takes? We caught up with Joe Piccininni, an agent with Coldwell Banker Beau Hulse Realty in the Hamptons and recipient of the Coldwell Banker 30 Under 30 award, to find out why he chose to become a real estate professional and how he has found success after just three years in the business.

What does Joe say it takes to be a good real estate agent? Dedication, authenticity and being a good listener. “People trust you when you’re being yourself…and this business is all about trust,” he says.

Hear how Joe got his start and the one thing he would tell anyone considering a career in real estate in the segment below, which first aired on NBC Open House.

Considering a career in real estate? Learn more at coldwellbanker.com/careers.

Source: Coldwell Banker Blue Matter

communityfinancingfirst time buyersHomeownersmarket trendsreal estate August 18, 2017

Coldwell Banker at Inman Connect San Francisco 2017

Inman Connect San Francisco brings together more than 4,000 of the most important people in real estate including top-producing agents and brokers, CEOs of leading real estate franchises and tech entrepreneurs to embrace and leverage the change that surrounds real estate.

Coldwell Banker showed up big this year.  From the stage to the lobby Gen Blue was seen and heard – reminding the industry why it is real estate’s most iconic brand.

Below are some highlights from the week.

The President and CEO of Coldwell Banker, Charlie Young, gave an inspiring keynote from mainstage about how the Empowered Agent is  bringing positive disruption to real estate and is a force to be reckoned with.

Charlie also wrote a piece for Inman on how to identify, embrace and support these talented specialists as we look to the future.

A special group of empowered agents were highlighted on mainstage including Team Diva with Coldwell Banker Bain in Seattle. Pictured on-screen below is Kim V. Colaprete and Roy Powell.

Lindsay Listanski, Senior Manager Media Engagement for Coldwell Banker, ran a social media crash course on how to implement geographic marketing using Facebook, Instagram and YouTube.

The audience ate it up and so did Inman. Lindsay’s presentation was packed full of how-tos, best practices and helpful tips on how to take your social media marketing to the next level and wow your sellers. You can catch her full presentation here.

David Marine, Senior Vice President of Marketing, predicted the future of real estate marketing. Spoiler alert: the future is video. He covered everything from local television advertising to how to effectively use video to bolster your listings. He also addressed how real estate brands should think about using tools like Zillow and Trulia to their advantage.

Coldwell Banker rounded out the week with a visit to the Nest Headquarters in Palo Alto.

Agents and brokers heard from Nest CMO Doug Sweeny about the future of the connected home and received a preview of what Nest is doing to support real estate Smart Home specialists.

Come back to CB Exchange for a new suite of marketing assets next month!

The networking and fun continued at the invite-only Coldwell Banker cocktail party – Smart Cocktails and Smart Conversations.

Even if you weren’t there in person you can catch up on everything you missed right here:

Coldwell Banker sales associates can also stay in the know with Gen Blue News. Now available on Amazon Alexa, just enable Gen Blue News on your Amazon Echo or Echo Dot and say “”Alexa, Open Gen Blue News” or download the podcast through iTunes.

And if you’re still having FOMO make sure to join us at Gen Blue and Inman Connect NYC!