Turn Them Blue

Many companies have already incorporated smart home tech into their daily business. Some have installed smart locks, lights or thermostats in the office. Many have encouraged agents to take the Coldwell Banker Smart Home course. The first-and-only course of its kind created for real estate agents. Companies have also encouraged agents to talk about the benefits of smart home tech in listing presentations.

Have you considered how you can use the brand’s leadership in the Smart Home space as a way to set your company apart and attract new agents to your office?  

Even for agents who haven’t yet had a transaction that included smart home tech in one way or another, chances are good that they will in 2018. Most aren’t going to be prepared. And many may not even know where to go to find information on how smart home can or should fit into their business.

January is Smart Home Month here at Coldwell Banker. We are kicking the month off with our sponsorship of the Smart Home Marketplace at CES (Consumer Electronic Show) in Las Vegas! We will have agents from around the country creating content specifically to help other agents understand how to use Smart Home in their own business. This is a great opportunity for you to reach out to the agents in your market, offer them information and demonstrate the value you can add to their business. Here are a few questions to start with:

  • Have you considered how to talk about smart home tech during a listing presentation?
  • Do you know what you would say if a client asked you about the value of smart home tech during a purchase or sale?
  • Have you thought about using smart home as a reason to get in front of your sphere and network in the new year?

Every day in January we will be adding new tips, tricks and best practices for incorporating smart home tech into a real estate business, along with new product spotlights. All of this content can be found at ces.coldwellbanker.com. That means every day there is a new reason to talk to your list of prospects.

Showing agents the power and importance of this technology in the sale of a home, is yet another way you can bring value to agents in your office and attract those not yet affiliated. Leverage the leadership of Coldwell Banker in this area to deliver a clear edge for agents by sharing insights into state-of-the-art smart home technologies and how to leverage them to dominate the marketplace.

From content to conferences, Coldwell Banker is collecting and delivering leading edge insights during Smart Home Month to help you understand how the smart home boom impacts real estate:

  • CES: Catch Coldwell Banker on the floor of CES, Jan. 9-12 as the exclusive sponsor of the Smart Home Marketplace, which has grown every year since we began our sponsorship in 2016. It’s now over 114,000 square feet.
  • Consumer Survey: Find out how consumers view smart home tech, what they expect agents to know about it and how they react to VR. Spoiler alert – they love it!
  • Inman Connect New York: Coldwell Banker sponsors ICNY, Jan. 22-26, and hosts an exclusive lunch and learn on Jan. 23 where participants get the inside track on how to use smart home to market themselves and their listings.
  • Daily Content: Get an agent’s perspective on how smart home tech can benefit your real estate business with video and blog posts straight from the CES show floor.
  • Case Studies: Two case studies – one from T3 Sixty and one from Samsung – will explore how agents can be the early adopters of smart home in their market and how VR can truly set a listing apart.

If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”

If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.

Posted on January 8, 2018 at 9:20 am
Kappel Gateway Realty | Category: Alexa, gadgets, real estate, Smart Homes | Tagged , , , , , , , , , , , , ,

Coldwell Banker is Home To: Just One More

One more phone call. One extra mile. One more opportunity to lend a helping hand. Here is the story of a Coldwell Banker Brand Ambassador who always makes time for “just one more”.

Coldwell Banker Brand Ambassador Joycelyn Jaggers has a motto, and it is her North Star. You see, each day she wakes up with the goal of making a positive impact on the businesses of the brokers and agents she serves.

“If I take the time to do one more thing. I might be able to turn someone’s day around”, she says. Joycelyn does make a positive impact, and on more than just her book of business.

The latest installment of our “Coldwell Banker is Home To” video series highlights this exceptionally dedicated and talented professional who embodies the work ethic and commitment to service that makes Coldwell Banker a special place to hang your hat – and the world a much better place.

Source: CB Blue Matter Blog
Posted on December 22, 2017 at 8:42 am
Kappel Gateway Realty | Category: market trends, media, real estate, Real Estate Agent | Tagged , , , , , , ,

Home Tip of the Day: Thanksgiving Meal Planning

 

Planning and cooking everything for Thanksgiving can be very stressful.  But, who says you have to do it all?  Follow this guide to Thanksgiving meal planning to lighten the load this year.  As with most things in life, it’s all in the preparation.

For other clever home tips & tricks, subscribe to Coldwell Banker On Location to view the complete Home Tip of the Day video series.

Source: CB Blue Matter Blog

Posted on November 14, 2017 at 9:13 am
Kappel Gateway Realty | Category: cooking, kitchens, real estate, Thanksgiving | Tagged , , , , , , , ,

When is the Right Time to Sell?

Jessica Riffle Edwards with Coldwell Banker Sea Coast Advantage answers this age old question.

When is the right time to sell your home? Is it in the spring? Is it in the summer? Coldwell Banker Sea Coast Advantage agent Jessica Riffle Edwards sheds a little light on this age old question. Watch the video below for her expert take on the subject.

As always, you can visit coldwellbanker.com to find a dynamic agent to guide you through the process and address any questions you ever have.

Source: Coldwell Banker Blue Matter Blog

Posted on August 30, 2017 at 9:10 am
Kappel Gateway Realty | Category: appraisal, bid, Bidding, Bidding War, Buyer's Market, Buyers, buying, closing costs, first time buyers, Homeowners, moving, open houses, real estate, selling | Tagged , , , , , , , , , , , , , , , ,

Coldwell Banker Offices Across America Team Up For National Adoption Weekend

Coldwell Banker and Adopt-a-Pet.com Host the Homes for Dogs National Adoption Weekend September 9-10, 2017

Su Amsden and Casey Lukowski with Coldwell Banker Coastal Alliance in Long Beach, California, have always had a love for animals. So when Coldwell Banker launched a program to help find homes for adoptable dogs three years ago, they immediately got to work on hosting an adoption event in their own community.

“It was a no-brainer,” Amsden said. “There are thousands of shelter animals who need homes. Adoption gives them a second chance at life.”

On September 9-10, 2017, hundreds of Coldwell Banker Real Estate offices and animal shelters across the country are joining Coldwell Banker Coastal Alliance for the Coldwell Banker Homes for Dogs National Adoption Weekend. The event is part of the “Homes for Dogs Project,” a program launched in 2015 by Coldwell Banker and Adopt-a-Pet.com, North America’s largest non-profit pet adoption website.

In 2015 alone, the project helped facilitate more than 20,000 adoptions through a national adoption weekend and countless local events like the ones Su and Casey hosted. Coldwell Banker made the “Homes for Dogs Project” the centerpiece of its advertising campaign to raise additional awareness. This past spring, the real estate brokerage dedicated its March 2017 commercial “Somebody to Love,” to the program, which was was applauded by the New York Times and rated one of the highest ranking ads of all time by Ace Metrix.

“Coldwell Banker is a unique position to touch local communities because of the sheer scope and passion of our network,” said David Marine, senior vice president of marketing, Coldwell Banker Real Estate LLC. “The ‘Homes for Dogs Project’ is more than just a campaign. It’s a unified movement that we can all rally around and know we are making a difference.”

Amsden and Lukowski agree. “Our event brings awareness to the community and is a great morale booster for the volunteers, most of whom are agents who work hard at what they do. This really brings joy to everyone involved,” said Lukowski.

Want to participate in the Homes for Dogs National Adoption Weekend? Visit: http://www.adoptapet.com/homesfordogs.

Source: Coldwell Banker Blue Matter Blog
Posted on August 22, 2017 at 9:07 am
Kappel Gateway Realty | Category: Charity, community, Dogs, parent, pets, real estate | Tagged , , , , , , , , , , ,

Considering a Career in Real Estate?

What does it take to have a successful career in real estate? A Coldwell Banker young rising star shares his story.

Have you ever thought about a career in real estate, but aren’t sure you have what it takes? We caught up with Joe Piccininni, an agent with Coldwell Banker Beau Hulse Realty in the Hamptons and recipient of the Coldwell Banker 30 Under 30 award, to find out why he chose to become a real estate professional and how he has found success after just three years in the business.

What does Joe say it takes to be a good real estate agent? Dedication, authenticity and being a good listener. “People trust you when you’re being yourself…and this business is all about trust,” he says.

Hear how Joe got his start and the one thing he would tell anyone considering a career in real estate in the segment below, which first aired on NBC Open House.

Considering a career in real estate? Learn more at coldwellbanker.com/careers.

Source: Coldwell Banker Blue Matter

Posted on August 21, 2017 at 11:14 am
Kappel Gateway Realty | Category: Buyer's Market, Buyers, buying, community, first time buyers, Homeowners, open houses, real estate, selling, travel | Tagged , , , , , , , , , , , , , ,

Coldwell Banker at Inman Connect San Francisco 2017

Inman Connect San Francisco brings together more than 4,000 of the most important people in real estate including top-producing agents and brokers, CEOs of leading real estate franchises and tech entrepreneurs to embrace and leverage the change that surrounds real estate.

Coldwell Banker showed up big this year.  From the stage to the lobby Gen Blue was seen and heard – reminding the industry why it is real estate’s most iconic brand.

Below are some highlights from the week.

The President and CEO of Coldwell Banker, Charlie Young, gave an inspiring keynote from mainstage about how the Empowered Agent is  bringing positive disruption to real estate and is a force to be reckoned with.

Charlie also wrote a piece for Inman on how to identify, embrace and support these talented specialists as we look to the future.

A special group of empowered agents were highlighted on mainstage including Team Diva with Coldwell Banker Bain in Seattle. Pictured on-screen below is Kim V. Colaprete and Roy Powell.

Lindsay Listanski, Senior Manager Media Engagement for Coldwell Banker, ran a social media crash course on how to implement geographic marketing using Facebook, Instagram and YouTube.

The audience ate it up and so did Inman. Lindsay’s presentation was packed full of how-tos, best practices and helpful tips on how to take your social media marketing to the next level and wow your sellers. You can catch her full presentation here.

David Marine, Senior Vice President of Marketing, predicted the future of real estate marketing. Spoiler alert: the future is video. He covered everything from local television advertising to how to effectively use video to bolster your listings. He also addressed how real estate brands should think about using tools like Zillow and Trulia to their advantage.

Coldwell Banker rounded out the week with a visit to the Nest Headquarters in Palo Alto.

Agents and brokers heard from Nest CMO Doug Sweeny about the future of the connected home and received a preview of what Nest is doing to support real estate Smart Home specialists.

Come back to CB Exchange for a new suite of marketing assets next month!

The networking and fun continued at the invite-only Coldwell Banker cocktail party – Smart Cocktails and Smart Conversations.

Even if you weren’t there in person you can catch up on everything you missed right here:

Coldwell Banker sales associates can also stay in the know with Gen Blue News. Now available on Amazon Alexa, just enable Gen Blue News on your Amazon Echo or Echo Dot and say “”Alexa, Open Gen Blue News” or download the podcast through iTunes.

And if you’re still having FOMO make sure to join us at Gen Blue and Inman Connect NYC!

Posted on August 18, 2017 at 2:26 pm
Kappel Gateway Realty | Category: community, financing, first time buyers, Homeowners, market trends, real estate | Tagged , , , , , , , , , , , , , , , , ,

Is Summer or Winter the Best Season to Buy a Home?

You hear it a lot – there are best and worst times to make any sort of purchase. Whether it’s a television, a car, or a home, statistics are available that may influence your decision on when would be the best time to make a purchase.

Numerical data isn’t the only thing you should be taking into consideration, though. Each season has something different to offer in terms of making the home buying process easier or more challenging. Let’s take a look at the pros and cons of buying during the summer or winter.

What to Think About When Buying a Home During the Summer


Did you know there are more homes on the market during summer? According to the National Association of Realtors, inventory in the U.S. is actually 15% greater in the warmer months than in the colder months.

If you have a lot of items on your home wish list, you might be better off searching during summer as you’ll have more homes from which to choose. The only disadvantage (depending on the climate where you live) is that summer results in more competition, as a greater amount of people are likely to visit open houses in nicer weather.

It probably goes without saying, but moving during summer is a bit more pleasant than moving during winter. For many, sweating beats freezing while trying to pack and unpack a moving truck. You can always cool yourself down, but it’s usually harder to warm up. It also tends to be safer if you reside in or are moving to an area that gets snow or ice.

If you have school-aged children, moving during their summer vacation offers more flexibility than trying to move during the winter holidays or spring break.

Lastly, one nice thing about summer is the lack of snow. That can be a huge obstacle when trying to look at the exterior of a home. You might miss the fact that a few shingles (or the entire roof) need to be replaced when there’s a pile of snow on top of it. The same goes for cracks in the driveway, and curb appeal in general.

What to Think About When Buying a Home During the Winter

There’s less competition in the winter as most people are busy with the holidays, their new year’s resolutions, or getting back into the swing of things at work. At this time of the year, buying a home isn’t typically at the forefront of most people’s minds.

What does that mean for you? No bidding wars, and more room to negotiate if a seller is feeling a bit desperate.

They might be if the reason why they’re moving is a pressing one. Combined with having to work around their real estate agent’s holiday schedule, having less showings, and subsequently, less interested buyers, sellers might be willing to give you a better deal or include more bonuses in the offer.

Again, depending on where you live, the weather during winter can be brutal. You’ll be able to easily identify drafts from windows in a house, and you’ll notice how effective the heating system is.

While snow can work against you, it can also work for you as you’ll be able to see how well the roof and driveway handle several inches of accumulation. Are there noticeable dips in the driveway? Have ice puddles formed on the property? These fairly major repairs can give you an advantage during negotiations.

Considerations for Both Seasons
There are a few factors to be concerned with during both seasons – namely, your real estate agent’s availability, and your neighbors.

Obviously, real estate agents may take time off during the holidays in the winter, but if they have children, they may also be likely to take off during the summer as well. Before you work with an agent, ask them about their availability over the next few months. You want to ensure that their planned absence won’t negatively affect your intentions to buy.

On the other hand, an agent looking to work through the winter holidays may be more motivated to help you, given the number of prospective buyers is lower.

Additionally, when you buy a new home, you’ll want to be surrounded by good neighbors, right? Summertime is great for seeing which neighbors excel at lawn maintenance and which ones let their grass grow for weeks on end. If you’re someone that cares a lot about a home’s upkeep, this might concern you.

At the same time, you’ll be able to see if neighbors work together to get rid of snow during the winter, or if houses on the block are nicely (or obnoxiously) lit up with holiday decorations.

Which Season is Better for Buying a Home?
As you may conclude, there’s no right or wrong answer. There are benefits and impediments to searching for a home in any season. You shouldn’t let weather or the trending numerical data hold you back. When you’re ready to buy, you’ll know it.

Source: Coldwell Banker Blue Matter

Posted on August 16, 2017 at 8:40 am
Kappel Gateway Realty | Category: appraisal, backyard, bid, Bidding War, Buyers, buying, closing costs, community, curb appeal, Homeowners, mortgage, neighborhood, real estate, Spring, summer, trends, Uncategorized | Tagged , , , , , , , , , , , , , ,

Our Future is Now: The Coldwell Banker Brand Anthem

The power of the Coldwell Banker brand – in one customizable video (and downloadable eCards). View the brand anthem video and get your very own now.

From the CB Zap platform, award-winning CBx Listing Experience App, smart home initiative and record breaking ad campaigns, Coldwell Banker Real Estate has the resources that can help you lead your market and exceed your goals.

Watch above as we show exactly why Coldwell Banker is the real estate brand with real advantages.  And the best part is you can customize this video and download an eCard for promotional use in your local market!

The Coldwell Banker network is filled with trailblazers, trendsetters and doers.  By affiliating with the brand, your business demonstrates a power, reach and recognition of a global brand where we make a difference in the lives of others.

 

Source: Coldwell Banker Blue Matter Blig

Posted on August 14, 2017 at 8:58 am
Kappel Gateway Realty | Category: community, equity, family, Homeowners, neighborhood, real estate, Smart Homes, Uncategorized | Tagged , , , , , , , , , , ,

“Alexa: Open Gen Blue News”

Thanks to Amazon, “Alexa” has become a household name. Now, Coldwell Banker is turning up the volume with a Skill for agents and brokers to get real estate news on-the-fly. We’re calling it Coldwell Banker Gen Blue News. Want to learn more? Let us break it down for you.

What’s a Skill? An Amazon Alexa Skill is an app for the voice-controlled Amazon Echo speakers.

How does it work? Once you enable the skill, just prompt Alexa with, “Alexa, open Gen Blue News.” In less than 90 seconds, Gen Blue News delivers best practices, industry insights and quick challenges to help you grow your business.

Why develop the Skill? Coldwell Banker surveyed its brokers and agents and found that 79 percent of respondents would be interested in a smart home speaker, like an Amazon Echo or Dot, that was equipped with real estate news and industry insights. Your wish is our command!

What can I expect from the Gen Blue News Skill? Episodes will feature quick tips and useful info to stay ahead in the market, challenges to act on immediately to drive business and agent success stories that offer an important dose of inspiration.

Who can I expect to hear from in the Gen Blue News Skill? You’ll hear the voices of brand leadership, industry insiders and the brokers and agents who make up the Coldwell Banker network. The first episode of the Skill features Brad Inman, founder and owner of Inman News, the leading source for real estate industry news. This episode is all about how agents can suit up for change with the innovative technology available in the real estate business.

How can I try this out for myself? You can search for the Coldwell Banker Gen Blue News Skill in the Amazon Alexa smartphone app, or using your Amazon Echo or Echo Dot, you can ask Alexa, “Enable Coldwell Banker Gen Blue News.”

Don’t have an Amazon Echo or Echo Dot? Don’t worry, the Echo Dot is available as part of the Smart Home Staging Kit alongside products from Nest, August and Lutron. Or you can buy on the Amazon Marketplace. If you’re with Coldwell Banker please log-in to Coldwell Banker Exchange to get your exclusive discount code.

Learn more about the Coldwell Banker “Home of the Week Skill” here!

*Article from Coldwell Banker Blue Matter Blog

Posted on August 3, 2017 at 2:46 pm
Kappel Gateway Realty | Category: Alexa, appliances, Apps, Buyers, buying, community, Entertainment, financing, gadgets, real estate, Smart Homes, technology | Tagged , , , , , , , , , , , , , ,