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Blue Matters
“There’s always room for a story that can transport people to another place.” – J.K. Rowling
I love stories. Whether they are told over a meal, in the pages of a book, or on an 80 ft. movie screen makes no difference. Stories have the ability to make you experience every emotion available and can move you in unimaginable ways.
But the most important piece of any story is the characters. For a story to stand the test of time it has to have great characters. We need to be able to connect with them, feel for them, root for them — or against them. Everything they do drives the story forward, for better or worse. Without strong characters, the best stories crumble.
The same is true for brands.
In fact, having good characters – good people – is even more critical to creating and sustaining a strong brand. Because for a brand, its people are active participants in its creation. I truly believe a brand is a story that is told every single day, not just by its message, but by its people.
Every day, members of the brand help tell the story of Coldwell Banker through interactions with clients, the industry and each other. It’s a story of a brand that has been helping people find a place to call home for more than 111 years. It is a story founded by people who were passionate about creating change in the real estate industry and we continue doing so to this day.
This got me thinking: what is it about our story, our people, our brand that has allowed it – not just stand the test of time – but to continue to succeed?
Science gave me the answer. It comes down to our DNA. We may come from different backgrounds and upbringings. We reside in different corners of the world with differences in appearance, beliefs, and lifestyles, but studies have shown that who we surround ourselves and who we choose to associate with are often those who have similar genetic markers.
You’ve heard the phrase “birds of a feather flock together.” It’s an idiom based in truth. What draws people to Coldwell is beyond just the outward appearance of what we seem to be. While our chemical makeup sets us on a common path, the other side of this story is that each of us possess shared values that are core to our brand and THAT is what truly draws us together.
Coldwell Banker is a brand founded on trust, integrity and awesomeness, but at times we lose sight of this story because we get caught up in the day to day distractions of our work. What I see in our brand’s DNA is an opportunity for us to truly standout in this crowded and often crazy industry.
It’s almost as if we were born to be part of this story. In fact, we even have a name for the group of characters in this story of the Coldwell Banker brand: Generation Blue.
Blue has become a rallying cry for all that this brand is and stands for. We wear blue. We bleed blue, because we are GEN BLUE.
Blue represents the power of our company, the power of our people and the power of our team in so many different ways. And it’s time that we took a look at all that it truly means to be Coldwell Banker blue.
Blue is the color of winning. According to color psychology, blue is associated with intelligence, invokes trust and spurs creativity. Blue is cool under pressure and calming influence. Blue is the color of leaders and one that builds relationships.
We have a powerful, one of a kind brand; one that has the most advanced tools and the greatest reputation in the industry. A brand that is built on people who have exceptional integrity and are pillars of their communities.
There’s a reason Coldwell Banker has succeeded for over 111 years while countless other brands, both in our industry and outside it, have failed. Our success is built on the values that have stayed true to our brand and the fact that we continue to attract others who share those values and spirit.
As J.K. Rowling said, stories have the power to transport people to another place, and when you discover the story of who the Coldwell Banker brand truly is and what we have offer, it may just transport you to becoming a part of Gen Blue.
Come join the blue and see what makes Gen Blue truly the best path to success at coldwellbanker.com/careers.
The 2018 Home Upgrades for New Homeowners
The best way to personalize your space and give it a fresh, polished vibe is to make upgrades—big or small—that let your personality shine. Whether you’re ready to undertake a major remodeling project or only have the budget for a few modern touches, these DIY renovation ideas are a great place to start.
Welcome 2018 with an updated home that’s perfect for new beginnings and a lifetime of memories.
Make Your Kitchen Colorful
Gone is the popularity of a white, monochromatic kitchen. More homeowners are embracing bold accent colors on their countertops, backsplashes and cabinets, from vivid yellow and burnt orange to chic turquoise and dignified navy.
Another popular trend is juxtaposing the stainless steel appliances with warm, vibrant hues that make a space more inviting, while keeping that sleek look.
- Small budget: When repainting, choose a two-toned base. For example, “dark colors offset with lighter or brighter colors…offer visually entertaining and appealing levels of contrast,” advise the contemporary design experts at Interior Zine.
- Big budget: Replace all appliances with stainless steel; then do the painting.
Upgrade Your Storage Space
Finding enough room to store seasonal decorations, filing papers, hardware tools, keepsake items, cleaning products and office supplies is a common struggle of homeownership. Luckily, there are a number of creative and resourceful hacks for increasing the amount of storage without reconfiguring your entire space.
- Small budget: You don’t have to find room in your home for more storage—head to the garage first. Take advantage of the walls by hanging DIY peg boards and adjustable wall panels: “With the help of hooks, you have the freedom of hanging your things anywhere and any way you want: in the center, horizontally, vertically, at the bottom, or top,” suggest garage experts. As you tackle inside storage, refer to 8 Space Savers for a Small Bedroom for inspiration.
- Big budget: Invest in new furniture pieces that double as decorative and functional, like an old chest that you can keep in the living room or a coffee table with a storage space below.
Give Your Walls More Texture
Textured walls is a fun way to infuse character into any room, whether you’re into exposed brick, wooden shiplap, geometric molding or smooth tile. Walls are a blank canvas for experimentation, so harness your inner designer and play around with different materials or wallpapers that mimic the feel of those materials.
Note that you can combine more than one texture in the same room to create a particularly unique and artistic ambiance. For instance, a “grungy” or “rustic” wall could be adjacent to a “wavy design on the accent wall,” says Kareen Liez, civil engineer and architecture enthusiast.
- Small budget: If you have unfinished drywall, use this to your advantage, with these ideas from Vintage Revivals or this idea from The Creativity in the Chaos.
- Big budget: Go in all the way with high quality wall paper that creates texture with patterns or invest in the laundry list of materials needed to create your own exposed brick wall, for example. If your budget is flexible, there are many ways to tackle this project.
Re-Do the Garage Flooring
The garage has become an extension of a home’s living space that should be both aesthetic and functional. To take your garage to the next level, and turn it into a space you actually enjoy being in, start with the boring concrete floor—replace it with an epoxy coating.
This material is “noted for its durability and longevity,” according to flooring professionals at Kwekel Epoxy Floors. They explain: “With epoxy, you’ll enjoy protection against [mold] growth, as it offers a protective layer against moisture damage.” Not to mention, epoxy is also stain resistant and the surface repels chemicals, so if something spills, it won’t seep into your concrete.
- Small budget: Take the DIY route and lay the epoxy flooring yourself. Use this tutorial from Family Handy Man to navigate through the process.
- Big budget: Hire an epoxy company to handle the work, which can be done in one weekend.
Make the Space Your Own
A house is an expression of the people who live inside, so give your new home a splash of personality in the New Year. You’ll fee great about the space and excited to show it off to your friends and family.
Source: CB Blue Matter Blog
7 Secrets to Selling: Tips from Real Estate Insiders
Coldwell Banker Real Estate professionals weigh in on what you need to know when navigating the real estate process.
How to Find Inexpensive Art for Your Home
Add your own flair to your home through art with these creative & inexpensive ideas.
Your home should reflect your personality, interests, and all the people and things you love. One of the easiest ways to accomplish that is through the artwork you display around your home. When my husband & I moved into our apartment, we initially worried about finding art that was not only beautiful, but at a price point that wouldn’t break our budget. Here’s what we discovered:
Print Your Favorite Photos on Canvas
Some of our favorite artwork displayed in our home is actually photos we took ourselves while traveling, and had blown up & printed onto canvas. Snapfish allows you to create your own canvas photo art starting at $39, and it’s the perfect way to show off your favorite family photos or pay homage to your favorite vacation spot as a reminder to get back out there!
One Word: Ikea
I have somewhat of an Ikea obsession, and their “decoration” department is no exception. Between their extensive collection of artistic prints, frames, and accessories, you could truly find something for every room in your home — and still have money left over for those Swedish meatballs on your way out.
Joss and Main
Clicking around on this website is like digging for treasure – except you always find one .. or two, or three. This site is beautifully curated with discounted art, furniture, rugs, bedding… you get the idea. The best part? You can browse by style, so if you’re going for a certain vibe – coastal, bohemian, rustic – the site will only show you items that align with that style.
DIY
One of our favorite pieces of art in our home is one we made ourselves. I find my inspiration for these projects on – you guessed it – Pinterest! It’s not only a great way to add something totally unique and special to your home, but it provides a great excuse to gather up your art supplies and enjoy a relaxing day of creativity. You can see a few of my favorite Pinterest DIY projects here, here, & here.
Need more home decor ideas? Click here to discover 12 ways to make your home even more awesome!
Considering a Career in Real Estate?
What does it take to have a successful career in real estate? A Coldwell Banker young rising star shares his story.
Have you ever thought about a career in real estate, but aren’t sure you have what it takes? We caught up with Joe Piccininni, an agent with Coldwell Banker Beau Hulse Realty in the Hamptons and recipient of the Coldwell Banker 30 Under 30 award, to find out why he chose to become a real estate professional and how he has found success after just three years in the business.
What does Joe say it takes to be a good real estate agent? Dedication, authenticity and being a good listener. “People trust you when you’re being yourself…and this business is all about trust,” he says.
Hear how Joe got his start and the one thing he would tell anyone considering a career in real estate in the segment below, which first aired on NBC Open House.
Considering a career in real estate? Learn more at coldwellbanker.com/careers.
Source: Coldwell Banker Blue Matter
