The Power of Social Media in Real Estate

Whether you’re buying or selling, social media plays a big role in today’s real estate market, providing connections, content and commerce.

Did you know that Coldwell Banker is the #1 most influential real estate brand on social media according to Klout? At Coldwell Banker we empower our agents to use social media marketing as a supplement to traditional tactics. From lifestyle content to highly targeted Facebook ads to get listings in front of qualified buyers, our agents are marrying their local knowledge with the power of social media to make them the best in the business – and to help get their clients’ homes sold faster.

In a recent episode of NBC Open House, we sat down with Alexandra Filiaci, Social Media & Content Manager for Coldwell Banker, Roman Novian with Coldwell Banker Jim Stewart, Realtors and Dave Pardo with Coldwell Banker The Real Estate Group, three members of the Coldwell Banker Social Squad to hear how social media plays a role in their business.

Ask your Coldwell Banker agent about how social media platforms like Facebook and Instagram will play a part in the marketing of your home. To find the right agent, visit coldwellbanker.com.