New Year’s Resolutions for Your Home
December is synonymous with festive decor, choosing the perfect holiday gifts for loved ones, and food – lots of food. It is also the time of year when many vow to make positive changes, whether it be hitting the gym more regularly or dedicating more time to family and friends. But how many of you make resolutions for your home?
Whether you plan to buy or sell in 2018, or your home is just in need of a little TLC, these ideas will help give your space a fresh look. Check out all of our suggestions in this episode of Open House on NBC.
To start your home search, visit coldwellbanker.com.
Source: CB Blue Matter Blog
A Very Traditional Thanksgiving Dinner!
Get your game on with a traditional Thanksgiving Dinner! Thanksgiving dinner in Northern California can be more traditional than typical, as many locals will have wild game on their tables on November 23.
Target Your Turkey
Turkey hunting is not just a sport for people who live in the great Nor-Cal area. Once turkey season is open, the forests and ranges are alive with hunters looking for their Thanksgiving turkey. Turkey season is open November 11 to December 10.
Open Range to the Oven Range
Wild turkey is very different from a bird purchased at the grocery store. The breast is much smaller and the legs are longer. The taste is much the same, but if the turkey is old, it can be tough and gamy. Picking the right bird for your traditional Thanksgiving dinner is determined by your experience. Recognizing the difference between a young turkey and an old one is learned from trying to chew the wrong choice a few seasons. Hunters who are true sportsmen always eat the game they take; this is a standing rule here in the North State.
The Call of the Wild
Turkey hunters all have their favorite “call.” Some hunters can imitate a turkey with a certain whistle they do with their tongue. Most hunters prefer a store-bought turkey call. Once tested and found to be irresistible to turkeys, the call goes into the hunters gear and used for years after.
A Healthy Experience
Hunting for a turkey for the traditional Thanksgiving dinner table is for many people preferable to choosing one in the grocery store meat department. Wild turkeys have free range, they have had no hormones to plump them up, and unlike store bought turkeys, there are no additives. Yes, the ones at the store are guaranteed and there are hundreds to choose from. There’s no need to go out in the cold, sitting and calling for hours unless you truly do want a traditional Thanksgiving dinner.
This year, it is estimated that over 20,000 hunters will try to bag their bird, but only 10,000 will be successful. There will still be lots of sales at the super market.
If you think you’d like the experience of going out in the woods, trying your talents on a turkey call, and choosing the right bird, make sure to get your hunting license first. You will also need an upland game bird stamp. Both can be purchased from the California Department of Fish and Wildlife.
Source: CB Blue Matter Blog
Not Getting the Media Coverage You Want? 3 Tips on Getting Free Publicity in the News
If you were at a cocktail party, standing with a group of people, what is the one thing about your company that is going to make everyone want to know more?
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Public relations was a hot topic at the recent Inman Connect San Francisco. And it’s no surprise why: PR can be a powerful promotional tool for a business to gain free exposure in their local news. Yet often real estate companies are not using PR in their marketing mix, give up after a few unsuccessful attempts of not getting coverage or confusing PR with advertising.
PR is earned media – not paid media. The core difference is that advertising is pay for play, where you are in control. If you can afford to pay for the placement of an advertisement, you control the message, you control when its distributed, and you control how long it’s out in the marketplace. In PR, the control is in the hands of the media. The reporter and media outlet control if and when it will run, how that story will be written or edited, and who else will participate in it. In PR you have to “earn” your way in by “pitching” media on an idea and convincing them why a particular story is worthy of coverage and why you should be interviewed for that story.
Coldwell Banker can help you navigate through the complexities of PR. Here are 3 tricks of the trade for generating media exposure in real estate:
IT’S A 24/7 NEWS WORLD. Take advantage of this by using your MLS data and packaging it up with the monthly National Association of Realtors (NAR) Existing Home Sales report. Around the third week of each month, NAR issues national real estate data. Not only is this information of national interest, but you also can give it local appeal by adding those same data points from your MLS – things like average home price, inventory levels and time on market. When you compare the national numbers to the local numbers, ask yourself: Is your average sales price up or down compared to the nation? Are your days on market longer or shorter? These comparisons are a great way to “localize” the story. There isn’t an easier way to position yourself and your company as the premier source of local real estate information to the media and its readers/viewers.
BREAK THROUGH THE NOISE. Reporters are inundated with story ideas, so make sure your pitch or press release stands out. For example, if you’re opening a new office somewhere in town, don’t write the traditional press release announcing the opening of this office. Why not paint a bigger picture? What’s happening in that area of town? Has there been recent construction for new commercial development? New home developments? Interstate/highway expansion? Population growth in this area? You will have to do a little research, but packaging up your new office opening with a larger story of city/neighborhood growth could increase your chances of actually getting coverage. Yes, the story won’t be exclusively about your new office (let’s be honest that story was never going to run anyway), but now you might get included in the larger story as a source and potentially getting your company mentioned as a part of that growth story.
TELL THE RIGHT STORY OF A HOME. Coldwell Banker Global Luxury represents some of the world’s most stunning homes that generate national media coverage. The key to getting the media’s attention when it comes to covering a luxury or notable listing is getting outside the listing description model for a press release. Is the owner someone notable? Use the first 50 words to tell that story. If the owner isn’t going to generate headlines, then use that headline and opening paragraph to tell the story of the uniqueness of the property. Does it have smart home or green features? Can you look out a window to see something no one else in town gets to see? Is there some historic element to the house waiting to be shared? Bottom line: If you were at a cocktail party and standing with a group of people, what is the one thing about this house that is going to make everyone want to know more? Use that element as your pitch to the media.
Looking for more tips on how to get the most of your real estate PR, visit CB Exchange and search “public relations.”
Source: Coldwell Banker Blue Matter Blog
CBKG’s Guide to Best Ever 4th of July Family Fun Events!!!
Come check out CBKG’s guide to the BEST 4th of July Celebrations in our area.
Lots of fun to had here people! Let’s Get out there and Celebrate!
Suisun City Independence Day Spectacular
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Picnic in the Park and Fireworks Where: Benicia, Benicia City Park When: July 4, noon – 7 p.m., Fireworks at 9 p.m. >> Details |
Six Flags Discovery Harbor July 4th Fest
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Vacaville 4th of July Fireworks & Creekside Concert Where: Vacaville, Andrews Park When: July 4, 6:30 p.m., Fireworks at dusk >> Details |
Fairfield Independence Day Parade
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Napa County Fair & Fireworks Where: Calistoga, Napa County Fairgrounds When: July 4, 11:00 a.m. – 10:00 p.m., Parade at 11:00 a.m. Fireworks at 9:30 p.m. >> Details |
Watch A’s Fireworks From the Field
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Celebrate Concord 4th of July Where: Downtown Concord, Todos Santos Plaza When: July 4, 8 a.m. – 10 p.m.; 5K/Kids run at 8 a.m., parade at 10 a.m., festival at 4 p.m. and fireworks at 9 p.m. >> Details |
Alameda County Fair 4th of July Fireworks Spectacular
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Vallejo 4th of July Parade Where: Vallejo, Downtown Vallejo When: July 4, 12:00 a.m. >> Details |
American Canyon 4th of July Festivities
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Dixon’s Family 4th of July in Hall Park Where: Dixon, Hall Park When: July 4, 8:00 p.m., Fireworks at dusk >> Details |
Antioch’s An Old Fashioned Hometown 4th of July |
West Sacramento Fourth on the Field Where: West Sacramento, Rayley Field When: July 4, 6:00 p.m. – 10:00 p.m.. >> Details |
Pleasant Hill Fourth of July Celebration
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Napa 4th of July Festival & Fireworks Where: Napa, Downtown Napa & Oxbow Commons & Veterans Park When: July 4, 10:00 a.m. – 10:00 p.m. Parade at 10:00 a.m., Festival at 1:00 p.m., Fireworks at 9:30 p.m. >> Details |
Folsom Pro Rodeo
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Sacramento Independence Day Celebration Where: Sacramento, Cal Expo When: July 4, 5:00 p.m. – 10:00 p.m. Gates open at 5:00 p.m., Fireworks at 9:30 p.m. >> Details |
Boost Curb Appeal in a Day…
Sometimes when planning to sell a house, in the name of renovating interior living spaces, updating bathrooms, replacing appliances and adding decorative touches throughout the bedrooms, homeowners leave outdoor curb appeal as a last priority. While of course the inside of a home is important, sellers make a big mistake when they neglect the exterior. Why is a home’s exterior so important? Consider this: Curb appeal is often a potential buyer’s first impression of a home, the very thing that helps him/her decide whether or not to come inside. Whether they’re shopping online or by cruising through neighborhoods, the outside of your property is the first thing they’ll notice. If you’re selling your home or about to, how can you quickly and effectively tackle the outdoor appeal? Here are some key tips for boosting the curb appeal in a way that means quick turnaround and increased home value:
1. Start with the Front Door. Believe it or not, your home’s front door can be one of its most important assets. A new steel entry door consistently ranks as one of the most rewarding projects in home repairs, yielding an increase in home value that’s greater than the costs to install one. Likewise, to make the door especially captivating, consider painting it a bold, pleasing color that will grab attention and add charm. When buyers see a new door that looks attractive, they see another asset that makes your home the one to buy.
2. Make Any Necessary Repairs. Is the driveway cracked or the front doorbell busted? Now is the time to call a repair company or get out your own toolbox to make repairs. Buyers want turnkey, move-in-properties, and that means they want properties with repairs already done. Do the work now to get your home in ship-shape condition.
3. Keep Up with Landscaping. From mowing the lawn to pulling weeds, make sure you’re keeping up with your outdoor landscaping so that your home looks presentable and well cared for at all times. Overgrown bushes and dying plants are a surefire signal to potential buyers that you’re not caring for your home and leaving more maintenance for them to handle.
4. Add Lighting. While most buyers will come visit your home during the daytime, it’s not at all unusual for the most interested ones to also drive by at night to see what nighttime curb appeal is like. Landscape lighting can make all the difference in terms of how a home looks, so make an investment in attractive lighting options that illuminate and add interest to your property. “Solar landscaping lights are a great addition to any yard because they don’t require complicated and expensive wiring,” says Bob Vila. “Remember, though, you get what you pay for—cheap lights won’t last as long and simply won’t look as good.”
5. Touch Up Paint. A fresh coat of paint is just as powerful outside as it is inside, so to update your home’s look, repaint the exterior or at least touch up problem areas. Another idea is to paint the trim a new color that creates either a nice complement or contrast to your home’s overall look.
6. Make Over the Mailbox. You might not think a mailbox matters much, but it’s yet another one of those little details that can add up together to make a strong impression on a buyer.
7. Add Outdoor Furniture. From rocking chairs on the front porch to an outdoor patio set on the back deck, outdoor furniture creates outdoor living spaces that expand your home’s appeal. Look for attractive, durable pieces that will endure weather damage and look good for years to come — whether or not you include these pieces with the home sale, setting them up is a great way to stage your home for greater resale value.
The bottom line when it comes to curb appeal is that a little investment today can add up to big rewards tomorrow. Take the time to update, clean, repair and add value to your property’s exterior now and you will make it more attractive to buyers, not to mention more beautiful to come home to. Use the tips above to get started now.
Source: Rismedia