Blue Matters – The Gen Blue Documentary

The Generation Blue Experience is the single greatest manifestation of what makes Coldwell Banker such an amazing place to hang your hat. That’s why we are so excited and proud to be debuting “Blue Matters” at Leadership Summit on 3.6.2018. Blue Matters is a documentary film that follows an experienced agent, newer agent and the corporate team before and during our blockbuster event in Las Vegas.

 

And if you’re wondering when and where we’re having the next Gen Blue – you’re in luck! We’ll be unveiling the date and location very soon! But if you want to hear it first, it will be revealed first at the CB Leadership Summit from March 5-7 in Plano, TX!

If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.

Source: CB Blue Matter Blog

Posted on February 27, 2018 at 8:50 am
Kappel Gateway Realty | Category: Coldwell Banker | Tagged , , , , , ,

Blue is Winning

 

What color are first place ribbons? That’s right — they’re blue. That means blue is the official color of winning, and it also happens to be the official color of Coldwell Banker, the real estate brand who is #1 in dollar sales volume. Coincidence? We think not.

Ready to perform like a champion? Visit coldwellbanker.com/careers and see what it feels like to be on the winning team.

Source: CB Blue Matter Blog

Posted on January 31, 2018 at 8:25 am
Kappel Gateway Realty | Category: Coldwell Banker | Tagged , , , , , , , ,

Coldwell Banker at Inman Connect San Francisco 2017

Inman Connect San Francisco brings together more than 4,000 of the most important people in real estate including top-producing agents and brokers, CEOs of leading real estate franchises and tech entrepreneurs to embrace and leverage the change that surrounds real estate.

Coldwell Banker showed up big this year.  From the stage to the lobby Gen Blue was seen and heard – reminding the industry why it is real estate’s most iconic brand.

Below are some highlights from the week.

The President and CEO of Coldwell Banker, Charlie Young, gave an inspiring keynote from mainstage about how the Empowered Agent is  bringing positive disruption to real estate and is a force to be reckoned with.

Charlie also wrote a piece for Inman on how to identify, embrace and support these talented specialists as we look to the future.

A special group of empowered agents were highlighted on mainstage including Team Diva with Coldwell Banker Bain in Seattle. Pictured on-screen below is Kim V. Colaprete and Roy Powell.

Lindsay Listanski, Senior Manager Media Engagement for Coldwell Banker, ran a social media crash course on how to implement geographic marketing using Facebook, Instagram and YouTube.

The audience ate it up and so did Inman. Lindsay’s presentation was packed full of how-tos, best practices and helpful tips on how to take your social media marketing to the next level and wow your sellers. You can catch her full presentation here.

David Marine, Senior Vice President of Marketing, predicted the future of real estate marketing. Spoiler alert: the future is video. He covered everything from local television advertising to how to effectively use video to bolster your listings. He also addressed how real estate brands should think about using tools like Zillow and Trulia to their advantage.

Coldwell Banker rounded out the week with a visit to the Nest Headquarters in Palo Alto.

Agents and brokers heard from Nest CMO Doug Sweeny about the future of the connected home and received a preview of what Nest is doing to support real estate Smart Home specialists.

Come back to CB Exchange for a new suite of marketing assets next month!

The networking and fun continued at the invite-only Coldwell Banker cocktail party – Smart Cocktails and Smart Conversations.

Even if you weren’t there in person you can catch up on everything you missed right here:

Coldwell Banker sales associates can also stay in the know with Gen Blue News. Now available on Amazon Alexa, just enable Gen Blue News on your Amazon Echo or Echo Dot and say “”Alexa, Open Gen Blue News” or download the podcast through iTunes.

And if you’re still having FOMO make sure to join us at Gen Blue and Inman Connect NYC!

Posted on August 18, 2017 at 2:26 pm
Kappel Gateway Realty | Category: community, financing, first time buyers, Homeowners, market trends, real estate | Tagged , , , , , , , , , , , , , , , , ,

“Alexa: Open Gen Blue News”

Thanks to Amazon, “Alexa” has become a household name. Now, Coldwell Banker is turning up the volume with a Skill for agents and brokers to get real estate news on-the-fly. We’re calling it Coldwell Banker Gen Blue News. Want to learn more? Let us break it down for you.

What’s a Skill? An Amazon Alexa Skill is an app for the voice-controlled Amazon Echo speakers.

How does it work? Once you enable the skill, just prompt Alexa with, “Alexa, open Gen Blue News.” In less than 90 seconds, Gen Blue News delivers best practices, industry insights and quick challenges to help you grow your business.

Why develop the Skill? Coldwell Banker surveyed its brokers and agents and found that 79 percent of respondents would be interested in a smart home speaker, like an Amazon Echo or Dot, that was equipped with real estate news and industry insights. Your wish is our command!

What can I expect from the Gen Blue News Skill? Episodes will feature quick tips and useful info to stay ahead in the market, challenges to act on immediately to drive business and agent success stories that offer an important dose of inspiration.

Who can I expect to hear from in the Gen Blue News Skill? You’ll hear the voices of brand leadership, industry insiders and the brokers and agents who make up the Coldwell Banker network. The first episode of the Skill features Brad Inman, founder and owner of Inman News, the leading source for real estate industry news. This episode is all about how agents can suit up for change with the innovative technology available in the real estate business.

How can I try this out for myself? You can search for the Coldwell Banker Gen Blue News Skill in the Amazon Alexa smartphone app, or using your Amazon Echo or Echo Dot, you can ask Alexa, “Enable Coldwell Banker Gen Blue News.”

Don’t have an Amazon Echo or Echo Dot? Don’t worry, the Echo Dot is available as part of the Smart Home Staging Kit alongside products from Nest, August and Lutron. Or you can buy on the Amazon Marketplace. If you’re with Coldwell Banker please log-in to Coldwell Banker Exchange to get your exclusive discount code.

Learn more about the Coldwell Banker “Home of the Week Skill” here!

*Article from Coldwell Banker Blue Matter Blog

Posted on August 3, 2017 at 2:46 pm
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