The Generation Blue Experience is the single greatest manifestation of what makes Coldwell Banker such an amazing place to hang your hat. That’s why we are so excited and proud to be debuting “Blue Matters” at Leadership Summit on 3.6.2018. Blue Matters is a documentary film that follows an experienced agent, newer agent and the corporate team before and during our blockbuster event in Las Vegas.
And if you’re wondering when and where we’re having the next Gen Blue – you’re in luck! We’ll be unveiling the date and location very soon! But if you want to hear it first, it will be revealed first at the CB Leadership Summit from March 5-7 in Plano, TX!
If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.
Source: CB Blue Matter Blog
What color are first place ribbons? That’s right — they’re blue. That means blue is the official color of winning, and it also happens to be the official color of Coldwell Banker, the real estate brand who is #1 in dollar sales volume. Coincidence? We think not.
Ready to perform like a champion? Visit coldwellbanker.com/careers and see what it feels like to be on the winning team.
Source: CB Blue Matter Blog
Inman Connect San Francisco brings together more than 4,000 of the most important people in real estate including top-producing agents and brokers, CEOs of leading real estate franchises and tech entrepreneurs to embrace and leverage the change that surrounds real estate.
Coldwell Banker showed up big this year. From the stage to the lobby Gen Blue was seen and heard – reminding the industry why it is real estate’s most iconic brand.
Below are some highlights from the week.
The President and CEO of Coldwell Banker, Charlie Young, gave an inspiring keynote from mainstage about how the Empowered Agent is bringing positive disruption to real estate and is a force to be reckoned with.
Charlie also wrote a piece for Inman on how to identify, embrace and support these talented specialists as we look to the future.
Lindsay Listanski, Senior Manager Media Engagement for Coldwell Banker, ran a social media crash course on how to implement geographic marketing using Facebook, Instagram and YouTube.
The audience ate it up and so did Inman. Lindsay’s presentation was packed full of how-tos, best practices and helpful tips on how to take your social media marketing to the next level and wow your sellers. You can catch her full presentation here.
David Marine, Senior Vice President of Marketing, predicted the future of real estate marketing. Spoiler alert: the future is video. He covered everything from local television advertising to how to effectively use video to bolster your listings. He also addressed how real estate brands should think about using tools like Zillow and Trulia to their advantage.
Agents and brokers heard from Nest CMO Doug Sweeny about the future of the connected home and received a preview of what Nest is doing to support real estate Smart Home specialists.
Come back to CB Exchange for a new suite of marketing assets next month!
The networking and fun continued at the invite-only Coldwell Banker cocktail party – Smart Cocktails and Smart Conversations.
Even if you weren’t there in person you can catch up on everything you missed right here:
- David Marine on Why You Should Consider Advertising on Local TV
- David Marine on Zillow and Trulia
- Sam DeBrod on Why Brokerages Still Matter
- Terri King on the Value of a Franchise Brokerage and Coaching Your Team
- Charlie Young on Mainstage: The Empowered Agent
- Lindsay Listanski on Geographic Marketing using Facebook, Instagram and YouTube
Coldwell Banker sales associates can also stay in the know with Gen Blue News. Now available on Amazon Alexa, just enable Gen Blue News on your Amazon Echo or Echo Dot and say “”Alexa, Open Gen Blue News” or download the podcast through iTunes.