communityfinancingfirst time buyersHomeownersmarket trendsreal estate August 18, 2017

Coldwell Banker at Inman Connect San Francisco 2017

Inman Connect San Francisco brings together more than 4,000 of the most important people in real estate including top-producing agents and brokers, CEOs of leading real estate franchises and tech entrepreneurs to embrace and leverage the change that surrounds real estate.

Coldwell Banker showed up big this year.  From the stage to the lobby Gen Blue was seen and heard – reminding the industry why it is real estate’s most iconic brand.

Below are some highlights from the week.

The President and CEO of Coldwell Banker, Charlie Young, gave an inspiring keynote from mainstage about how the Empowered Agent is  bringing positive disruption to real estate and is a force to be reckoned with.

Charlie also wrote a piece for Inman on how to identify, embrace and support these talented specialists as we look to the future.

A special group of empowered agents were highlighted on mainstage including Team Diva with Coldwell Banker Bain in Seattle. Pictured on-screen below is Kim V. Colaprete and Roy Powell.

Lindsay Listanski, Senior Manager Media Engagement for Coldwell Banker, ran a social media crash course on how to implement geographic marketing using Facebook, Instagram and YouTube.

The audience ate it up and so did Inman. Lindsay’s presentation was packed full of how-tos, best practices and helpful tips on how to take your social media marketing to the next level and wow your sellers. You can catch her full presentation here.

David Marine, Senior Vice President of Marketing, predicted the future of real estate marketing. Spoiler alert: the future is video. He covered everything from local television advertising to how to effectively use video to bolster your listings. He also addressed how real estate brands should think about using tools like Zillow and Trulia to their advantage.

Coldwell Banker rounded out the week with a visit to the Nest Headquarters in Palo Alto.

Agents and brokers heard from Nest CMO Doug Sweeny about the future of the connected home and received a preview of what Nest is doing to support real estate Smart Home specialists.

Come back to CB Exchange for a new suite of marketing assets next month!

The networking and fun continued at the invite-only Coldwell Banker cocktail party – Smart Cocktails and Smart Conversations.

Even if you weren’t there in person you can catch up on everything you missed right here:

Coldwell Banker sales associates can also stay in the know with Gen Blue News. Now available on Amazon Alexa, just enable Gen Blue News on your Amazon Echo or Echo Dot and say “”Alexa, Open Gen Blue News” or download the podcast through iTunes.

And if you’re still having FOMO make sure to join us at Gen Blue and Inman Connect NYC!

appraisalbackyardbidBidding WarBuyersbuyingclosing costscommunitycurb appealHomeownersmortgageneighborhoodreal estateSpringsummertrendsUncategorized August 16, 2017

Is Summer or Winter the Best Season to Buy a Home?

You hear it a lot – there are best and worst times to make any sort of purchase. Whether it’s a television, a car, or a home, statistics are available that may influence your decision on when would be the best time to make a purchase.

Numerical data isn’t the only thing you should be taking into consideration, though. Each season has something different to offer in terms of making the home buying process easier or more challenging. Let’s take a look at the pros and cons of buying during the summer or winter.

What to Think About When Buying a Home During the Summer


Did you know there are more homes on the market during summer? According to the National Association of Realtors, inventory in the U.S. is actually 15% greater in the warmer months than in the colder months.

If you have a lot of items on your home wish list, you might be better off searching during summer as you’ll have more homes from which to choose. The only disadvantage (depending on the climate where you live) is that summer results in more competition, as a greater amount of people are likely to visit open houses in nicer weather.

It probably goes without saying, but moving during summer is a bit more pleasant than moving during winter. For many, sweating beats freezing while trying to pack and unpack a moving truck. You can always cool yourself down, but it’s usually harder to warm up. It also tends to be safer if you reside in or are moving to an area that gets snow or ice.

If you have school-aged children, moving during their summer vacation offers more flexibility than trying to move during the winter holidays or spring break.

Lastly, one nice thing about summer is the lack of snow. That can be a huge obstacle when trying to look at the exterior of a home. You might miss the fact that a few shingles (or the entire roof) need to be replaced when there’s a pile of snow on top of it. The same goes for cracks in the driveway, and curb appeal in general.

What to Think About When Buying a Home During the Winter

There’s less competition in the winter as most people are busy with the holidays, their new year’s resolutions, or getting back into the swing of things at work. At this time of the year, buying a home isn’t typically at the forefront of most people’s minds.

What does that mean for you? No bidding wars, and more room to negotiate if a seller is feeling a bit desperate.

They might be if the reason why they’re moving is a pressing one. Combined with having to work around their real estate agent’s holiday schedule, having less showings, and subsequently, less interested buyers, sellers might be willing to give you a better deal or include more bonuses in the offer.

Again, depending on where you live, the weather during winter can be brutal. You’ll be able to easily identify drafts from windows in a house, and you’ll notice how effective the heating system is.

While snow can work against you, it can also work for you as you’ll be able to see how well the roof and driveway handle several inches of accumulation. Are there noticeable dips in the driveway? Have ice puddles formed on the property? These fairly major repairs can give you an advantage during negotiations.

Considerations for Both Seasons
There are a few factors to be concerned with during both seasons – namely, your real estate agent’s availability, and your neighbors.

Obviously, real estate agents may take time off during the holidays in the winter, but if they have children, they may also be likely to take off during the summer as well. Before you work with an agent, ask them about their availability over the next few months. You want to ensure that their planned absence won’t negatively affect your intentions to buy.

On the other hand, an agent looking to work through the winter holidays may be more motivated to help you, given the number of prospective buyers is lower.

Additionally, when you buy a new home, you’ll want to be surrounded by good neighbors, right? Summertime is great for seeing which neighbors excel at lawn maintenance and which ones let their grass grow for weeks on end. If you’re someone that cares a lot about a home’s upkeep, this might concern you.

At the same time, you’ll be able to see if neighbors work together to get rid of snow during the winter, or if houses on the block are nicely (or obnoxiously) lit up with holiday decorations.

Which Season is Better for Buying a Home?
As you may conclude, there’s no right or wrong answer. There are benefits and impediments to searching for a home in any season. You shouldn’t let weather or the trending numerical data hold you back. When you’re ready to buy, you’ll know it.

Source: Coldwell Banker Blue Matter

communityequityfamilyHomeownersneighborhoodreal estateSmart HomesUncategorized August 14, 2017

Our Future is Now: The Coldwell Banker Brand Anthem

The power of the Coldwell Banker brand – in one customizable video (and downloadable eCards). View the brand anthem video and get your very own now.

From the CB Zap platform, award-winning CBx Listing Experience App, smart home initiative and record breaking ad campaigns, Coldwell Banker Real Estate has the resources that can help you lead your market and exceed your goals.

Watch above as we show exactly why Coldwell Banker is the real estate brand with real advantages.  And the best part is you can customize this video and download an eCard for promotional use in your local market!

The Coldwell Banker network is filled with trailblazers, trendsetters and doers.  By affiliating with the brand, your business demonstrates a power, reach and recognition of a global brand where we make a difference in the lives of others.

 

Source: Coldwell Banker Blue Matter Blig

AlexaappliancesAppsBuyersbuyingcommunityEntertainmentfinancinggadgetsreal estateSmart Homestechnology August 3, 2017

“Alexa: Open Gen Blue News”

Thanks to Amazon, “Alexa” has become a household name. Now, Coldwell Banker is turning up the volume with a Skill for agents and brokers to get real estate news on-the-fly. We’re calling it Coldwell Banker Gen Blue News. Want to learn more? Let us break it down for you.

What’s a Skill? An Amazon Alexa Skill is an app for the voice-controlled Amazon Echo speakers.

How does it work? Once you enable the skill, just prompt Alexa with, “Alexa, open Gen Blue News.” In less than 90 seconds, Gen Blue News delivers best practices, industry insights and quick challenges to help you grow your business.

Why develop the Skill? Coldwell Banker surveyed its brokers and agents and found that 79 percent of respondents would be interested in a smart home speaker, like an Amazon Echo or Dot, that was equipped with real estate news and industry insights. Your wish is our command!

What can I expect from the Gen Blue News Skill? Episodes will feature quick tips and useful info to stay ahead in the market, challenges to act on immediately to drive business and agent success stories that offer an important dose of inspiration.

Who can I expect to hear from in the Gen Blue News Skill? You’ll hear the voices of brand leadership, industry insiders and the brokers and agents who make up the Coldwell Banker network. The first episode of the Skill features Brad Inman, founder and owner of Inman News, the leading source for real estate industry news. This episode is all about how agents can suit up for change with the innovative technology available in the real estate business.

How can I try this out for myself? You can search for the Coldwell Banker Gen Blue News Skill in the Amazon Alexa smartphone app, or using your Amazon Echo or Echo Dot, you can ask Alexa, “Enable Coldwell Banker Gen Blue News.”

Don’t have an Amazon Echo or Echo Dot? Don’t worry, the Echo Dot is available as part of the Smart Home Staging Kit alongside products from Nest, August and Lutron. Or you can buy on the Amazon Marketplace. If you’re with Coldwell Banker please log-in to Coldwell Banker Exchange to get your exclusive discount code.

Learn more about the Coldwell Banker “Home of the Week Skill” here!

*Article from Coldwell Banker Blue Matter Blog