In 5th grade, my parents’ house got an addition that proved to be the most significant investment of my early years. While others may think I’m talking about a new kitchen or a refinished basement, I’m talking about a hoop in the driveway.
I “helped” my dad put it up as he dug the hole for the pole and held the tape measure to make sure it hung at exactly 10 ft. high. When it was officially done, my driveway became my own personal Madison Square Garden.
Neighborhood pickup games, Knockout, 21, Around the World, and Beat the Pro were now regular games played with the neighbors. Summer days, rainy afternoons, and even post-shoveling snow days presented an opportunity to play.
What I realize now is that the hoop itself wasn’t what I enjoyed. It was the fact that the hoop brought people together, people I loved to be around. Friends would come to my house to play. My dad and I would play games of HORSE and 1-on-1 on Sunday afternoons. That hoop allowed me to improve my game and play with even more friends through junior high and high school teams.
Homes are about people, and that’s what Coldwell Banker is all about as well.
There’s a recurring theme in real estate from the media and our competitors about how easily replaceable real estate agents are, so it is with great pride that I want to introduce to you our newest advertising campaign. This is an ad that speaks to our love and dedication to people and home since 1906, a commercial that speaks to our agents’ ability to “read the situation” and show the unmistakable, irreplaceable power of human touch.
Here is our new commercial that we call “Hoops” that will air this year during the tournament.
“Hoops” is a celebration of our people and “the Coldwell Banker way” of doing things. Find a Coldwell Banker agent in your area who can help you turn a house into a home at coldwellbanker.com or if you want a career that helps people every single day, find one at coldwellbanker.com/careers.
Watch what happens behind the scenes of Hoops.