When Coldwell Banker and Adopt-a-Pet.com announced they would once again work together to help find homes for adoptable shelter dogs, the sales professionals at East Tennessee’s Coldwell Banker Wallace & Wallace, Realtors® knew they wanted to join in.
After participating in the “Homes for Dogs” project for the past couple of years, we wanted to do something really unique to help extend our mission of guiding the way home to deserving adoptable pets in our area.
First, we decided to continue our work to support the Humane Society of the Tennessee Valley, our local Adopt-a-Pet partner. We reached out to the HSTV staff to find out which adoptable shelter dogs might need a bit of extra love and promotion to find their forever homes. After putting out a call to our agents and our community, these posts were shared hundreds of times, reaching approximately 30,000 social media users.
So far for the month of September, the Humane Society of the Tennessee Valley has posted “Gotcha Day” photos for more than 50 adopted dogs on their way to their new homes, including the ones we shared in our campaign!
Spreading the Love with Wish List Donations
The second part of our project with the Humane Society of the Tennessee Valley was collecting items from the shelter’s wish list at each of our six area office locations. We placed special donation containers in our office lobbies and people were invited to drop off greatly appreciated items. Our agents also took part, spreading lots of love with donated items.
We were able to donate six large bins of much-needed items to the shelter, to add a little comfort for those adoptable shelter dogs and cats that haven’t yet found their fur-ever families.
Gone to the Dogs Event
As part of this project, real estate agents at our Farragut office went to the dogs, literally! They hosted a special event on Friday, September 8, complete with doggie costume contests, a puppy photo booth, and delicious snacks for both human and canine attendees.
They also collected items for the Humane Society’s wishlist and used this event to spread awareness about the “Homes for Dogs” initiative. This fun event was a huge hit and everyone was on their best behavior, including some of the more frisky pups.
Helping Show the Way Home
The final part of our project was a special “Homes for Dogs” Open House event. Finding homes for adoptable shelter dogs is a wonderful undertaking, but we’re also in the business of finding homes for people. Coldwell Banker Wallace & Wallace, Realtors® ran a featured ad in our local newspaper and held a number of properties open on September 10 as part of this special event.
We invited the public to visit any of our open houses that day where they were able to register to win one of six GPS pet trackers being given away. Our intent with this aspect of the project was to help a few beloved pets make sure they always find their way back home.
Our company is lucky to have called East Tennessee home since 1936 and since then, we’ve had the honor of helping thousands of neighbors find their Knoxville home. Many of our more than 350 sales professionals are passionate pet owners, and they were thrilled to take part in this campaign to help find loving homes for adoptable shelter dogs in our community.
Coldwell Banker and Adopt-a-Pet.com Host the Homes for Dogs National Adoption Weekend September 9-10, 2017
Su Amsden and Casey Lukowski with Coldwell Banker Coastal Alliance in Long Beach, California, have always had a love for animals. So when Coldwell Banker launched a program to help find homes for adoptable dogs three years ago, they immediately got to work on hosting an adoption event in their own community.
“It was a no-brainer,” Amsden said. “There are thousands of shelter animals who need homes. Adoption gives them a second chance at life.”
On September 9-10, 2017, hundreds of Coldwell Banker Real Estate offices and animal shelters across the country are joining Coldwell Banker Coastal Alliance for the Coldwell Banker Homes for Dogs National Adoption Weekend. The event is part of the “Homes for Dogs Project,” a program launched in 2015 by Coldwell Banker and Adopt-a-Pet.com, North America’s largest non-profit pet adoption website.
In 2015 alone, the project helped facilitate more than 20,000 adoptions through a national adoption weekend and countless local events like the ones Su and Casey hosted. Coldwell Banker made the “Homes for Dogs Project” the centerpiece of its advertising campaign to raise additional awareness. This past spring, the real estate brokerage dedicated its March 2017 commercial “Somebody to Love,” to the program, which was was applauded by the New York Times and rated one of the highest ranking ads of all time by Ace Metrix.
“Coldwell Banker is a unique position to touch local communities because of the sheer scope and passion of our network,” said David Marine, senior vice president of marketing, Coldwell Banker Real Estate LLC. “The ‘Homes for Dogs Project’ is more than just a campaign. It’s a unified movement that we can all rally around and know we are making a difference.”
Amsden and Lukowski agree. “Our event brings awareness to the community and is a great morale booster for the volunteers, most of whom are agents who work hard at what they do. This really brings joy to everyone involved,” said Lukowski.
Want to participate in the Homes for Dogs National Adoption Weekend? Visit: http://www.adoptapet.com/homesfordogs.