Female agents face an upward mobility challenge within the industry. Here’s how real estate brands and brokerages can work to mend the female leadership gap.
A stark lack of of women in leadership positions exists across all industries. The real estate industry, however, could quickly pivot and become the paragon industry when it comes to representation.
Women have always excelled in the field, but statistically have not found themselves in leadership positions. A report titled How Women Brokers are Reinventing Leadership in the 21st Century from the California Association of Realtors — which recently launched its WomanUP!® initiative and hosts an annual conference — found that women are opting out of large brokerages to forge their own paths.
We should celebrate women entrepreneurs starting their own real estate companies, but as an industry — and particularly within larger companies — we need to take a critical look at why so many talented women with the will to lead are not finding these opportunities within traditional brokerages.
It’s clear that real estate has an upward mobility challenge when it comes to female leaders. According to the NAR 2017 Member Profile Report, women account for 67 percent of all real estate agents, yet only 46 percent of non-selling broker-owners are women.
At Coldwell Banker’s annual Leadership Summit in March, we hosted a panel titled, “When Women Lead,” comprised of women leaders from across the country, with the goal of getting to the root cause of this leadership gap. We found that women in real estate often face two common hurdles: a lack of management training and limited opportunities for leadership positions in their offices.
A one-hour panel didn’t begin to scratch the surface, so we have also introduced a series of virtual conferences with Coldwell Banker agents and brokers to continue the conversation. Hearing from women throughout the network has inspired me to find ways to drive change at both the grassroots level, within each office, and throughout the larger network. In mid-March, I hosted our first “Women of Coldwell Banker,” lunch attended by 100 percent of the women in our home office.
Women with the will to lead have many shared experiences — hearing from others who have achieved success helps us all realize that overcoming challenges is possible, when we identify common hurdles we can find better solutions.
It is also important for men in our industry to rise to the occasion and meet their female peers shoulder to shoulder in this fight. Without allies, making progress towards this goal only becomes more challenging.
Conversations, mentorship and training for women are only part of the equation. To bridge the leadership gap, it’s critical that opportunities for growth are offered to talented women in real estate. Training is only effective once it is applied. Paving the path to management and leadership in real estate will inspire future generations and propel our industry forward.
It is imperative for companies and brokerages to build infrastructure within their companies to provide talented, hardworking women with the tools and training, as well as the opportunities, to lead. Creating task forces, hosting summits and sparking conversation will ignite change — first by providing women with a platform to air their challenges and subsequently by influencing organic change throughout the industry.
So, I challenge you all to do your part in accelerating the real estate industry’s progress in narrowing the female leadership gap. Encourage open conversations among peers within your network. Take an honest look at the growth opportunities available for women at your company. Put pen to paper and develop your plan of attack to combat this issue.
If you’re interested in learning more about working with Coldwell Banker Real Estate, please visit us here.
Source: CB Blue Matter Blog
The Generation Blue Experience is the single greatest manifestation of what makes Coldwell Banker such an amazing place to hang your hat. That’s why we are so excited and proud to be debuting “Blue Matters” at Leadership Summit on 3.6.2018. Blue Matters is a documentary film that follows an experienced agent, newer agent and the corporate team before and during our blockbuster event in Las Vegas.
And if you’re wondering when and where we’re having the next Gen Blue – you’re in luck! We’ll be unveiling the date and location very soon! But if you want to hear it first, it will be revealed first at the CB Leadership Summit from March 5-7 in Plano, TX!
If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.
Source: CB Blue Matter Blog
What color are first place ribbons? That’s right — they’re blue. That means blue is the official color of winning, and it also happens to be the official color of Coldwell Banker, the real estate brand who is #1 in dollar sales volume. Coincidence? We think not.
Ready to perform like a champion? Visit coldwellbanker.com/careers and see what it feels like to be on the winning team.
Source: CB Blue Matter Blog
One more phone call. One extra mile. One more opportunity to lend a helping hand. Here is the story of a Coldwell Banker Brand Ambassador who always makes time for “just one more”.
Coldwell Banker Brand Ambassador Joycelyn Jaggers has a motto, and it is her North Star. You see, each day she wakes up with the goal of making a positive impact on the businesses of the brokers and agents she serves.
“If I take the time to do one more thing. I might be able to turn someone’s day around”, she says. Joycelyn does make a positive impact, and on more than just her book of business.
The latest installment of our “Coldwell Banker is Home To” video series highlights this exceptionally dedicated and talented professional who embodies the work ethic and commitment to service that makes Coldwell Banker a special place to hang your hat – and the world a much better place.
As convenient as online shopping is for consumers, it’s even more convenient for package thieves.
Families are shopping online more than ever before, and for a good reason—the web allows every store to compete for your business with instant comparison shopping, and to deliver your hand-picked items straight to your doorstep with a few quick clicks. Who wants to fight through lines in a crowded department store when it’s so easy to shop from the couch?
As convenient as online shopping is for consumers, it’s even more convenient for package thieves. It’s not unheard of for homes that used to receive packages once in a blue moon to now receive deliveries on almost a daily basis (especially during the holiday season). This makes entryways and driveways prime targets for criminals who can slip on and away from your porch without a trace.
According to findings from a new Wakefield Research poll for Comcast, 3 in 10 Americans who live in houses or townhomes have been victims of package theft. And 53% of Americans know someone who has had a package stolen from outside their home.
Thankfully, today’s smart security cameras can help you stay on top of every delivery and get those holiday packages safe and sound.
Battery-powered outdoor cameras from companies like Nest and Canary are a great way to stay on top of activity in your driveway. Manage them with a mobile app, and integrate all your connected devices through a smart home hub from your internet service provider, and you can receive instant alerts the moment a delivery truck rolls up. Most cameras offer motion-based recording that can help catch suspicious characters, and many offer powerful night vision sensors that can detect even the sneakiest thief when they think they’re imperceptible.
Indoor Cameras and Doorbells
When it comes to protecting your porch, indoor security cameras facing a window are a great option, as are products like the Ring video doorbell. Video doorbells offer live video and two-way talk, allowing you to verbally accept deliveries when you’re not at home, direct delivery people to leave boxes in a more conspicuous spot, or ward off “porch pirates” before they even have a chance to touch your packages.
For a comprehensive solution, you can integrate your cameras, doorbell and lights into a full-home security system with professional monitoring, protecting your home, inside and out, 24/7.
Whichever devices you choose, mount them so that they’re visible to deter nefarious activity. Angle the cameras so that they’re sure to capture the image of any faces. That way, if the worst does happen, you’ll have a high-quality recording to hand over to law enforcement officers.
Don’t let your online shopping habit turn into a magnet for crime this holiday season. Keep an electronic eye on your front door, and ensure that your holiday packages arrive safely.
Eric Murrell is a software developer and technology contributor to XFINITY Home. He enjoys sharing tips on how people can benefit from incorporating smart home automation and security in their homes on his blog At Home in the Future.
Source: CB Blue Matter Blog
Inman Connect San Francisco brings together more than 4,000 of the most important people in real estate including top-producing agents and brokers, CEOs of leading real estate franchises and tech entrepreneurs to embrace and leverage the change that surrounds real estate.
Coldwell Banker showed up big this year. From the stage to the lobby Gen Blue was seen and heard – reminding the industry why it is real estate’s most iconic brand.
Below are some highlights from the week.
The President and CEO of Coldwell Banker, Charlie Young, gave an inspiring keynote from mainstage about how the Empowered Agent is bringing positive disruption to real estate and is a force to be reckoned with.
Charlie also wrote a piece for Inman on how to identify, embrace and support these talented specialists as we look to the future.
Lindsay Listanski, Senior Manager Media Engagement for Coldwell Banker, ran a social media crash course on how to implement geographic marketing using Facebook, Instagram and YouTube.
The audience ate it up and so did Inman. Lindsay’s presentation was packed full of how-tos, best practices and helpful tips on how to take your social media marketing to the next level and wow your sellers. You can catch her full presentation here.
David Marine, Senior Vice President of Marketing, predicted the future of real estate marketing. Spoiler alert: the future is video. He covered everything from local television advertising to how to effectively use video to bolster your listings. He also addressed how real estate brands should think about using tools like Zillow and Trulia to their advantage.
Agents and brokers heard from Nest CMO Doug Sweeny about the future of the connected home and received a preview of what Nest is doing to support real estate Smart Home specialists.
Come back to CB Exchange for a new suite of marketing assets next month!
The networking and fun continued at the invite-only Coldwell Banker cocktail party – Smart Cocktails and Smart Conversations.
Even if you weren’t there in person you can catch up on everything you missed right here:
- David Marine on Why You Should Consider Advertising on Local TV
- David Marine on Zillow and Trulia
- Sam DeBrod on Why Brokerages Still Matter
- Terri King on the Value of a Franchise Brokerage and Coaching Your Team
- Charlie Young on Mainstage: The Empowered Agent
- Lindsay Listanski on Geographic Marketing using Facebook, Instagram and YouTube
Coldwell Banker sales associates can also stay in the know with Gen Blue News. Now available on Amazon Alexa, just enable Gen Blue News on your Amazon Echo or Echo Dot and say “”Alexa, Open Gen Blue News” or download the podcast through iTunes.