What color are first place ribbons? That’s right — they’re blue. That means blue is the official color of winning, and it also happens to be the official color of Coldwell Banker, the real estate brand who is #1 in dollar sales volume. Coincidence? We think not.
Ready to perform like a champion? Visit coldwellbanker.com/careers and see what it feels like to be on the winning team.
Source: CB Blue Matter Blog
One more phone call. One extra mile. One more opportunity to lend a helping hand. Here is the story of a Coldwell Banker Brand Ambassador who always makes time for “just one more”.
Coldwell Banker Brand Ambassador Joycelyn Jaggers has a motto, and it is her North Star. You see, each day she wakes up with the goal of making a positive impact on the businesses of the brokers and agents she serves.
“If I take the time to do one more thing. I might be able to turn someone’s day around”, she says. Joycelyn does make a positive impact, and on more than just her book of business.
The latest installment of our “Coldwell Banker is Home To” video series highlights this exceptionally dedicated and talented professional who embodies the work ethic and commitment to service that makes Coldwell Banker a special place to hang your hat – and the world a much better place.
As convenient as online shopping is for consumers, it’s even more convenient for package thieves.
Families are shopping online more than ever before, and for a good reason—the web allows every store to compete for your business with instant comparison shopping, and to deliver your hand-picked items straight to your doorstep with a few quick clicks. Who wants to fight through lines in a crowded department store when it’s so easy to shop from the couch?
As convenient as online shopping is for consumers, it’s even more convenient for package thieves. It’s not unheard of for homes that used to receive packages once in a blue moon to now receive deliveries on almost a daily basis (especially during the holiday season). This makes entryways and driveways prime targets for criminals who can slip on and away from your porch without a trace.
According to findings from a new Wakefield Research poll for Comcast, 3 in 10 Americans who live in houses or townhomes have been victims of package theft. And 53% of Americans know someone who has had a package stolen from outside their home.
Thankfully, today’s smart security cameras can help you stay on top of every delivery and get those holiday packages safe and sound.
Battery-powered outdoor cameras from companies like Nest and Canary are a great way to stay on top of activity in your driveway. Manage them with a mobile app, and integrate all your connected devices through a smart home hub from your internet service provider, and you can receive instant alerts the moment a delivery truck rolls up. Most cameras offer motion-based recording that can help catch suspicious characters, and many offer powerful night vision sensors that can detect even the sneakiest thief when they think they’re imperceptible.
Indoor Cameras and Doorbells
When it comes to protecting your porch, indoor security cameras facing a window are a great option, as are products like the Ring video doorbell. Video doorbells offer live video and two-way talk, allowing you to verbally accept deliveries when you’re not at home, direct delivery people to leave boxes in a more conspicuous spot, or ward off “porch pirates” before they even have a chance to touch your packages.
For a comprehensive solution, you can integrate your cameras, doorbell and lights into a full-home security system with professional monitoring, protecting your home, inside and out, 24/7.
Whichever devices you choose, mount them so that they’re visible to deter nefarious activity. Angle the cameras so that they’re sure to capture the image of any faces. That way, if the worst does happen, you’ll have a high-quality recording to hand over to law enforcement officers.
Don’t let your online shopping habit turn into a magnet for crime this holiday season. Keep an electronic eye on your front door, and ensure that your holiday packages arrive safely.
Eric Murrell is a software developer and technology contributor to XFINITY Home. He enjoys sharing tips on how people can benefit from incorporating smart home automation and security in their homes on his blog At Home in the Future.
Source: CB Blue Matter Blog
Inman Connect San Francisco brings together more than 4,000 of the most important people in real estate including top-producing agents and brokers, CEOs of leading real estate franchises and tech entrepreneurs to embrace and leverage the change that surrounds real estate.
Coldwell Banker showed up big this year. From the stage to the lobby Gen Blue was seen and heard – reminding the industry why it is real estate’s most iconic brand.
Below are some highlights from the week.
The President and CEO of Coldwell Banker, Charlie Young, gave an inspiring keynote from mainstage about how the Empowered Agent is bringing positive disruption to real estate and is a force to be reckoned with.
Charlie also wrote a piece for Inman on how to identify, embrace and support these talented specialists as we look to the future.
Lindsay Listanski, Senior Manager Media Engagement for Coldwell Banker, ran a social media crash course on how to implement geographic marketing using Facebook, Instagram and YouTube.
The audience ate it up and so did Inman. Lindsay’s presentation was packed full of how-tos, best practices and helpful tips on how to take your social media marketing to the next level and wow your sellers. You can catch her full presentation here.
David Marine, Senior Vice President of Marketing, predicted the future of real estate marketing. Spoiler alert: the future is video. He covered everything from local television advertising to how to effectively use video to bolster your listings. He also addressed how real estate brands should think about using tools like Zillow and Trulia to their advantage.
Agents and brokers heard from Nest CMO Doug Sweeny about the future of the connected home and received a preview of what Nest is doing to support real estate Smart Home specialists.
Come back to CB Exchange for a new suite of marketing assets next month!
The networking and fun continued at the invite-only Coldwell Banker cocktail party – Smart Cocktails and Smart Conversations.
Even if you weren’t there in person you can catch up on everything you missed right here:
- David Marine on Why You Should Consider Advertising on Local TV
- David Marine on Zillow and Trulia
- Sam DeBrod on Why Brokerages Still Matter
- Terri King on the Value of a Franchise Brokerage and Coaching Your Team
- Charlie Young on Mainstage: The Empowered Agent
- Lindsay Listanski on Geographic Marketing using Facebook, Instagram and YouTube
Coldwell Banker sales associates can also stay in the know with Gen Blue News. Now available on Amazon Alexa, just enable Gen Blue News on your Amazon Echo or Echo Dot and say “”Alexa, Open Gen Blue News” or download the podcast through iTunes.