Inman Connect San Francisco brings together more than 4,000 of the most important people in real estate including top-producing agents and brokers, CEOs of leading real estate franchises and tech entrepreneurs to embrace and leverage the change that surrounds real estate.
Coldwell Banker showed up big this year. From the stage to the lobby Gen Blue was seen and heard – reminding the industry why it is real estate’s most iconic brand.
Below are some highlights from the week.
The President and CEO of Coldwell Banker, Charlie Young, gave an inspiring keynote from mainstage about how the Empowered Agent is bringing positive disruption to real estate and is a force to be reckoned with.
Charlie also wrote a piece for Inman on how to identify, embrace and support these talented specialists as we look to the future.
Lindsay Listanski, Senior Manager Media Engagement for Coldwell Banker, ran a social media crash course on how to implement geographic marketing using Facebook, Instagram and YouTube.
The audience ate it up and so did Inman. Lindsay’s presentation was packed full of how-tos, best practices and helpful tips on how to take your social media marketing to the next level and wow your sellers. You can catch her full presentation here.
David Marine, Senior Vice President of Marketing, predicted the future of real estate marketing. Spoiler alert: the future is video. He covered everything from local television advertising to how to effectively use video to bolster your listings. He also addressed how real estate brands should think about using tools like Zillow and Trulia to their advantage.
Agents and brokers heard from Nest CMO Doug Sweeny about the future of the connected home and received a preview of what Nest is doing to support real estate Smart Home specialists.
Come back to CB Exchange for a new suite of marketing assets next month!
The networking and fun continued at the invite-only Coldwell Banker cocktail party – Smart Cocktails and Smart Conversations.
Even if you weren’t there in person you can catch up on everything you missed right here:
- David Marine on Why You Should Consider Advertising on Local TV
- David Marine on Zillow and Trulia
- Sam DeBrod on Why Brokerages Still Matter
- Terri King on the Value of a Franchise Brokerage and Coaching Your Team
- Charlie Young on Mainstage: The Empowered Agent
- Lindsay Listanski on Geographic Marketing using Facebook, Instagram and YouTube
Coldwell Banker sales associates can also stay in the know with Gen Blue News. Now available on Amazon Alexa, just enable Gen Blue News on your Amazon Echo or Echo Dot and say “”Alexa, Open Gen Blue News” or download the podcast through iTunes.
The power of the Coldwell Banker brand – in one customizable video (and downloadable eCards). View the brand anthem video and get your very own now.
From the CB Zap platform, award-winning CBx Listing Experience App, smart home initiative and record breaking ad campaigns, Coldwell Banker Real Estate has the resources that can help you lead your market and exceed your goals.
Watch above as we show exactly why Coldwell Banker is the real estate brand with real advantages. And the best part is you can customize this video and download an eCard for promotional use in your local market!
The Coldwell Banker network is filled with trailblazers, trendsetters and doers. By affiliating with the brand, your business demonstrates a power, reach and recognition of a global brand where we make a difference in the lives of others.
Source: Coldwell Banker Blue Matter Blig
You listed your home for sale, but the home isn’t selling! Learn the simple things you can do to sell your home faster with Coldwell Banker real estate agents.
You listed your home for sale with high hopes. You love your property and you felt certain that it would sell in a reasonable amount of time. But it’s been several months since you listed your home.
You’ve had some interests and several showings. You’ve received a few lowball offers. Maybe you’ve even experienced the emotional turmoil of watching a contract fall apart. Regardless of the details, one fact is clear: your property is very much still for sale.
What went wrong? What can you do? Here are 8 effective tips to facilitate a faster sale.
If your house has been on the market for six weeks or more without so much as a nibble of interest, it’s time to take a hard look at what might be putting buyers off.
If buyers can’t imagine themselves living in a home, they’ll be reluctant to make an offer.
To make your home appealing, pack away all of your family pictures, child artwork, and mementos. Paint your walls a neutral color like beige, cream or white. Pack away any polarizing or controversial pieces of artwork or decor. Depersonalize and try to make your home look like a model home.
Buyers like to see clean, wide-open living spaces. If you have physical or visual clutter in the room, you’re sending a message to the buyer that you don’t have enough storage space.
Don’t send that message. Instead, get those moving boxes and start packing. You may not have a contract yet, but if you minimize your possessions and declutter the space, you’ll make the rooms look larger and create the impression of having tons of storage space.
Remove Evidence of Pets
We love our four-legged friends, but their food and water dishes, crates, and even just hair on the carpet can be a big turn-off to buyers who don’t like animals.
If you know that someone is coming to look at your home, put the food dishes away, store the crate in the garage or outside, and make sure to remove all signs of pet fur and dander.
Freshen Up the Space
Don’t let buyers turn up their nose at your home. Smell is the first thing potential buyers notice when they walk into a house.
Clean your home to get rid of any dusty or musty smells. If the weather is nice, open the windows to let your home air out. Install all-natural room fresheners or light scented candles in discreet places like the bathroom closet, laundry room, and garage. Choose a neutral and natural scent, like vanilla, rather than a pungent floral scent.
You could also consider investing an essential oil diffuser to leave running during home showings. Sage, lemon, lavender, and cinnamon are all subtle, relaxing, and inviting scents that help brighten your living space.
Work on Curb Appeal
Some buyers won’t even step into your home if they don’t think the property has curb appeal. Clean the windows and make sure that there are no visible cobwebs. Mow your yard and trim the edges, prune the bushes, plant fresh flowers, and spruce up your shutters by giving them a fresh coat of paint. You may even want to install a new mailbox and outdoor light fixtures.
Consider an Affordable Mini-Renovation
Not everyone likes a fixer-upper. Stained carpets and less than appealing paint colors may look like dollars needed for (and the hassle of) renovation in the buyer’s eyes.
Small renovations may lead to big payoff. Consider painting the walls a neutral color, installing a smart thermostat, replacing hardware and fixtures and other fairly inexpensive changes that will take away the label of a fixer-upper.
Stage Like an Expert
You’ve depersonalized, decluttered, renovated, and worked on curb appeal. Now it’s time to stage your home like a pro.
Place brand new, neatly folded towels and candles in the bathroom. Place a decorative bowl filled with bright red or green apples, lemons, or limes in the kitchen. Fill a clear glass cookie jar with fresh cookies on the kitchen counter.
Ask Your Agent About Pricing
If your home isn’t selling after you’ve done everything above, it’s time to talk to your real estate agent about adjusting the price.
This is where your agent’s knowledge of your market and the amenities of your home come into play. If your home is priced competitively, buyers will feel like they’re getting a great deal. A $5,000-$10,000 reduction may be all it takes to motivate the right buyer.
Make Your Home More Accessible
Make your home available for showings. If you limit your home to pre-scheduled viewings, you’re definitely not going to be able to sell as quickly. If you’re flexible with when you allow buyers to come see your property, you’ll have a better chance of getting more foot traffic and more potential buyers into your home.
Source: Coldwell Banker Blue Mattter Blog
These projects are what you should be focusing on this summer regarding maintenance on your home.
Being proactive when it comes to your home’s maintenance can save you time and money! Focus on maintaining these 5 areas.
With the bright sunlight and warm temperatures that accompany summer, you may be spending more time outside — and you may be noticing areas of your home’s exterior that need repair. But there’s more reason to tackle your home maintenance projects this summer than simply cosmetic appearance. Maintaining your home will prevent major leaks and damage that may eventually require professional help, usually when its most expensive and inconvenient for you.
Being proactive when it comes to your home’s maintenance can save you time and money, and it makes sense to do it when you’re more likely to be outdoors in the comfortable summer months. Here are five areas of your house that are most important to keep updated.
Start by cleaning the exterior of your windows with hot soapy water and a sponge or squeegee. If you’ll need a ladder, make sure to review safety guidelines.
While you’re washing, inspect each window pane for cracks. Double or triple glazed windows with damaged seals or cracks may need to be replaced. Think back: Have your windows had excessive condensation inside through the winter and spring? That’s another sign that the seal might have been compromised and that your window might need to be replaced.
You’ll also want to inspect caulking and weatherstripping around your windows. Recaulk any spots where the caulk is loose or chipping away, or consider applying new caulk for a tight seal. Summer is a perfect time to do this because the warm temperatures and low humidity will help the caulk set perfectly.
Finally, wash window screens and replace any screens that have rips or holes.
Visually inspect your roof every summer for missing or broken shingles, shakes and panels. Again, if you’ll be using a ladder and climbing up to your roof, make sure you follow safety guidelines. If you have any concerns about using a ladder or moving around on your roof, or if you’re unsteady on your feet, call your roofing company. Most roofers will make inspections and do basic maintenance for you.
While you’re up on your roof, you’ll also want to check flashing and seals around vents, chimneys and skylights. Apply caulk around any areas that haven’t been re-sealed in the past year.
Algae and moss can plague even new and well-maintained roofs. Apply a moss killer designed for roofs or install zinc strips that can help keep algae and moss from taking hold.
Your gutters should be cleaned and checked for holes or other damage. Look for water stains around your gutters and downspouts that indicate a problem.
Check high and low over your exterior and look for holes, gaps and cracks in your siding. It’s less expensive to replace siding that is just starting to deteriorate than to wait until it’s broken down completely and impacted your home’s structure, insulation and inside walls.
While you’re walking around your home, look for any signs of pests. Termites and carpenter ants can be devastating to your home’s structure, while ants and wasps can be a nuisance and cause minor damage to your home’s exterior. Check vents and crawl-space access doors to make sure rodents and other wildlife can’t get in.
Check your foundation for any cracks and signs that there has been a leak, such as water stains. Any small cracks can be repaired, but larger cracks should be inspected by a pro. Once you repair small cracks, re-seal the foundation with a good waterproof masonry sealer.
Pull out any larger plants growing close to your home that might impact the foundation. Besides the risks of roots growing into your foundation, watering plants close to your home can cause water to pool around the foundation and lead to damage.
Heating and Cooling
You’re going to want to make sure your air conditioning is ready for the heat ahead, so replace filters and remove and clean your unit’s fan and condenser. Make sure you turn off power to the unit before you tackle any work.
At the same time, your furnace should be checked and readied for use again at summer’s end. Vacuum out the burner and blower cavities, and vacuum and brush the blower blades. Change the filter so the furnace is all ready to go when it’s time to turn it on again.
Your home is a big investment, and it’s important to keep it in good “health.” Spend some of your summer days inspecting and making minor repairs and you’ll reduce your chances of needing a big repair later.
Source: CB Blue Matter
Deferred maintenance on your gutters can cost you dearly. It’s almost as bad as having no gutters!
As a homeowner, you undoubtedly understand just how important home maintenance is when it comes to preserving the life of your home. In fact, you probably spend a good chunk of time fixing problem areas and items both inside and outside your home.
But when was the last time you checked the gutters? While clogged gutters can wreak havoc on your home from top to bottom, maintaining your gutters and downspouts will work in your favor when it comes to avoiding conditions such as flooding, foundation damage, pest infestation, roof damage, warped/rotted window frames, siding and doors, and mold—all of which may ultimately undermine the integrity of your home.
The following infographic from Kings of Clean sheds light on the important role gutters play in the well-being of your home.