Many companies have already incorporated smart home tech into their daily business. Some have installed smart locks, lights or thermostats in the office. Many have encouraged agents to take the Coldwell Banker Smart Home course. The first-and-only course of its kind created for real estate agents. Companies have also encouraged agents to talk about the benefits of smart home tech in listing presentations.
Have you considered how you can use the brand’s leadership in the Smart Home space as a way to set your company apart and attract new agents to your office?
Even for agents who haven’t yet had a transaction that included smart home tech in one way or another, chances are good that they will in 2018. Most aren’t going to be prepared. And many may not even know where to go to find information on how smart home can or should fit into their business.
January is Smart Home Month here at Coldwell Banker. We are kicking the month off with our sponsorship of the Smart Home Marketplace at CES (Consumer Electronic Show) in Las Vegas! We will have agents from around the country creating content specifically to help other agents understand how to use Smart Home in their own business. This is a great opportunity for you to reach out to the agents in your market, offer them information and demonstrate the value you can add to their business. Here are a few questions to start with:
- Have you considered how to talk about smart home tech during a listing presentation?
- Do you know what you would say if a client asked you about the value of smart home tech during a purchase or sale?
- Have you thought about using smart home as a reason to get in front of your sphere and network in the new year?
Every day in January we will be adding new tips, tricks and best practices for incorporating smart home tech into a real estate business, along with new product spotlights. All of this content can be found at ces.coldwellbanker.com. That means every day there is a new reason to talk to your list of prospects.
Showing agents the power and importance of this technology in the sale of a home, is yet another way you can bring value to agents in your office and attract those not yet affiliated. Leverage the leadership of Coldwell Banker in this area to deliver a clear edge for agents by sharing insights into state-of-the-art smart home technologies and how to leverage them to dominate the marketplace.
From content to conferences, Coldwell Banker is collecting and delivering leading edge insights during Smart Home Month to help you understand how the smart home boom impacts real estate:
- CES: Catch Coldwell Banker on the floor of CES, Jan. 9-12 as the exclusive sponsor of the Smart Home Marketplace, which has grown every year since we began our sponsorship in 2016. It’s now over 114,000 square feet.
- Consumer Survey: Find out how consumers view smart home tech, what they expect agents to know about it and how they react to VR. Spoiler alert – they love it!
- Inman Connect New York: Coldwell Banker sponsors ICNY, Jan. 22-26, and hosts an exclusive lunch and learn on Jan. 23 where participants get the inside track on how to use smart home to market themselves and their listings.
- Daily Content: Get an agent’s perspective on how smart home tech can benefit your real estate business with video and blog posts straight from the CES show floor.
- Case Studies: Two case studies – one from T3 Sixty and one from Samsung – will explore how agents can be the early adopters of smart home in their market and how VR can truly set a listing apart.
If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”
If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.
As a homeowner, security and privacy can be an important priority. Learn about how to secure your home without always keeping a watchful eye.
Guest post by Eric Murrell
It’s never been easier to secure your home, thanks to an abundance of new gadgets on the market. Setups that once required professional installation and thousands of dollars in highly technical equipment are now easy to put together with off-the-shelf products and a few inexpensive apps. It’s a great time to be a consumer, and frankly, a bad time to be a criminal.
All of these new gadgets and services are great, but what if you’re worried about your privacy? Hacks and security breaches in the news—or simply the fear of loss of privacy between family members—have made some people uncomfortable with a camera-based security system inside their home. Thankfully, you can still make high-tech upgrades to your home to keep you safe without always keeping a watchful eye.
The first option to consider is a modern twist on a classic home security setup: motion sensors. Whether it’s a motion-sensitive light on your front porch or a few sensors placed around the home, motion-activated lights and alarms can be a surprisingly effective deterrent to the average thief.
Using today’s smart home technology, it’s easier than ever to add battery-operated sensors to strategic spots around your home. Both inexpensive and easy-to-install, these new sensors can trip lights and alarms like the old ones, but can also pair with a smart home hub to send instant alerts to your smartphone the moment an intruder is detected. Take a close look at your new thermostat or other smart devices; many include motion sensors that are already built-in.
To add an additional layer of security, purchase smart door and window sensors that serve as a first line of defense from the outside world. Like the motion sensors, inexpensive models are available that integrate with most smart home platforms. It’s simple to configure open and closed alerts, but you might find it even more helpful as a passive form of home security. Worried that you forgot to close the garage door after letting the dog out? By taking a quick glance at an app while you work, you can know for sure.
Even if you rule out in-home smart cameras, do consider having smart cameras outside your home so you can see if packages are delivered and if there are any trespassers in your yard. The most well-regarded systems now include location-based privacy features that use your smartphone to automatically adjust their settings, offering an unprecedented combination of privacy and security. Using the GPS signal from your phone, it’s easy to activate your full security network when you leave the house, and have the cameras automatically turn a blind eye the second you pull in the garage.
Security is personal for every family. Explore your device options, and even ask your internet service provider if they offer a home security solution, as bundling services often results in additional savings. Likewise, your ISP may offer the ability to control all of your existing home security gadgets from a centralized app. Whether you install array of sneaky sensors or smart locks, there are a wealth of connected home devices that can help keep your family safe without betraying their privacy. A good night’s sleep is only an app away.
Source: Coldwell Banker Blue Matter Blog
Who doesn’t love a great gadget?! Isn’t it interesting what sort of great ideas these companies come up with?
So you’re up for making your home truly state-of-the-art? I’ve got a great list for you. Here are nine gadgets to be on the lookout for:
Moen’s U lets you customize the perfect shower before ever stepping in with just a few taps on your smartphone.
Smart and Blue’s Hydrao smart showerheads let you instantly control your water consumption and energy needed to heat it by lighting up the water spray with different colors depending on the amount of water used—and it’s powered by the shower’s natural water-flow.
Luke Roberts Smart Light – This LED pendant lamp, from Austrian startup Luke Roberts, lets you place light in any direction, illuminating only certain areas of a room through simple gestures on your phone.
Kuri – Created by Mayfield Robotics, this app uses a camera to check on pets, kids, or guests when you’re away. It sets reminders, uses Wi-Fi to connect to things like weather reports, and works with IFTTT to control some connected devices, according to CNET.com.
Hello Egg – From RnD64, this works with the Eggspert web and mobile application to fully automate planning weekly meals, supervising the pantry, organizing shopping lists, and even ordering grocery delivery. Hello Egg also projects voice-navigated video recipes and answers cooking-related questions with a connected 24/7 support team of cooking experts.
CUJO creates a guarded firewall gateway between your devices and their connection to the internet by analyzing for malicious intent, whether it’s coming in from the internet, going out to the internet, or making moves across your network.
AirTV is the only major streaming platform that integrates local over-the-air (OTA) programming with your streaming services. Just add an AirTV Adapter and an OTA antenna to get local channels in HD, without a monthly cable bill.
Sony A1E – Unlike most TV speakers, sound comes to you from the entire screen, immersing you in a new entertainment experience—if there can be such a thing!
LG W7 – Capturing Best of the Best recognition at CES 2017, the W7’s picture-on-wall design allows the television to lay virtually flat so it seems blend with the wall and disappear.