Our Future is Now: The Coldwell Banker Brand Anthem

The power of the Coldwell Banker brand – in one customizable video (and downloadable eCards). View the brand anthem video and get your very own now.

From the CB Zap platform, award-winning CBx Listing Experience App, smart home initiative and record breaking ad campaigns, Coldwell Banker Real Estate has the resources that can help you lead your market and exceed your goals.

Watch above as we show exactly why Coldwell Banker is the real estate brand with real advantages.  And the best part is you can customize this video and download an eCard for promotional use in your local market!

The Coldwell Banker network is filled with trailblazers, trendsetters and doers.  By affiliating with the brand, your business demonstrates a power, reach and recognition of a global brand where we make a difference in the lives of others.

 

Source: Coldwell Banker Blue Matter Blig

Posted on August 14, 2017 at 8:58 am
Kappel Gateway Realty | Category: community, equity, family, Homeowners, neighborhood, real estate, Smart Homes, Uncategorized | Tagged , , , , , , , , , , ,

Condo vs. Townhouse

Condo and townhouses are often lumped together, but have some significant differences. Agent Jessica Riffle Edwards explains the differences between the two.

I’ll admit it, I’ve owned a condo for the last three and a half years and just found out what the difference was between a townhouse and a condo. While you would think that they’re pretty much the same thing, there are some key differences that might be critical to you depending on your situation and appetite for being responsible for home repair.

Here’s star listing agent Jessica Riffle Edwards explaining what the differences are between the two.

Source: Coldwell Banker Blue Matter Blog
Posted on August 9, 2017 at 9:08 am
Kappel Gateway Realty | Category: appraisal, bid, Bidding, Buyer's Market, Buyers, buying, closing, closing costs, credit score, debt, equity, escrow, first time buyers, Foreclosures, Homeowners, hot market, Offers, real estate, selling, Uncategorized | Tagged , , , , , , , , , , , , , , , , ,

Help! My Home Isn’t Selling

You listed your home for sale, but the home isn’t selling! Learn the simple things you can do to sell your home faster with Coldwell Banker real estate agents.

You listed your home for sale with high hopes. You love your property and you felt certain that it would sell in a reasonable amount of time. But it’s been several months since you listed your home.

You’ve had some interests and several showings. You’ve received a few lowball offers. Maybe you’ve even experienced the emotional turmoil of watching a contract fall apart. Regardless of the details, one fact is clear: your property is very much still for sale.

What went wrong? What can you do? Here are 8 effective tips to facilitate a faster sale.

Depersonalize
If your house has been on the market for six weeks or more without so much as a nibble of interest, it’s time to take a hard look at what might be putting buyers off.

If buyers can’t imagine themselves living in a home, they’ll be reluctant to make an offer.

To make your home appealing, pack away all of your family pictures, child artwork, and mementos. Paint your walls a neutral color like beige, cream or white. Pack away any polarizing or controversial pieces of artwork or decor. Depersonalize and try to make your home look like a model home.

Declutter
Buyers like to see clean, wide-open living spaces. If you have physical or visual clutter in the room, you’re sending a message to the buyer that you don’t have enough storage space.

Don’t send that message. Instead, get those moving boxes and start packing. You may not have a contract yet, but if you minimize your possessions and declutter the space, you’ll make the rooms look larger and create the impression of having tons of storage space.

Remove Evidence of Pets
We love our four-legged friends, but their food and water dishes, crates, and even just hair on the carpet can be a big turn-off to buyers who don’t like animals.

If you know that someone is coming to look at your home, put the food dishes away, store the crate in the garage or outside, and make sure to remove all signs of pet fur and dander.

Freshen Up the Space
Don’t let buyers turn up their nose at your home. Smell is the first thing potential buyers notice when they walk into a house.

Clean your home to get rid of any dusty or musty smells. If the weather is nice, open the windows to let your home air out. Install all-natural room fresheners or light scented candles in discreet places like the bathroom closet, laundry room, and garage. Choose a neutral and natural scent, like vanilla, rather than a pungent floral scent.

You could also consider investing an essential oil diffuser to leave running during home showings. Sage, lemon, lavender, and cinnamon are all subtle, relaxing, and inviting scents that help brighten your living space.

Work on Curb Appeal
Some buyers won’t even step into your home if they don’t think the property has curb appeal. Clean the windows and make sure that there are no visible cobwebs. Mow your yard and trim the edges, prune the bushes, plant fresh flowers, and spruce up your shutters by giving them a fresh coat of paint. You may even want to install a new mailbox and outdoor light fixtures.

Consider an Affordable Mini-Renovation
Not everyone likes a fixer-upper. Stained carpets and less than appealing paint colors may look like dollars needed for (and the hassle of) renovation in the buyer’s eyes.

Small renovations may lead to big payoff. Consider painting the walls a neutral color, installing a smart thermostat, replacing hardware and fixtures and other fairly inexpensive changes that will take away the label of a fixer-upper.

Stage Like an Expert
You’ve depersonalized, decluttered, renovated, and worked on curb appeal. Now it’s time to stage your home like a pro.

Place brand new, neatly folded towels and candles in the bathroom. Place a decorative bowl filled with bright red or green apples, lemons, or limes in the kitchen. Fill a clear glass cookie jar with fresh cookies on the kitchen counter.

Ask Your Agent About Pricing
If your home isn’t selling after you’ve done everything above, it’s time to talk to your real estate agent about adjusting the price.

This is where your agent’s knowledge of your market and the amenities of your home come into play. If your home is priced competitively, buyers will feel like they’re getting a great deal. A $5,000-$10,000 reduction may be all it takes to motivate the right buyer.

Make Your Home More Accessible
Make your home available for showings. If you limit your home to pre-scheduled viewings, you’re definitely not going to be able to sell as quickly. If you’re flexible with when you allow buyers to come see your property, you’ll have a better chance of getting more foot traffic and more potential buyers into your home.

 

Source: Coldwell Banker Blue Mattter Blog

Posted on August 7, 2017 at 9:06 am
Kappel Gateway Realty | Category: appraisal, Bidding, closing, equity, first time buyers, Homeowners, market trends, mortgage, Offers, overpricing, real estate, Resale Value, selling, Uncategorized, value | Tagged , , , , , , , , , , , , ,

What Is Equity and Why Is It Important?

This is information, that you, as a homeowner or buyer, really need to know. Read on for the ins and outs of equity!

Have you heard that owning a home helps ‘build equity’ but still not sure what that means? Get the information from the experts at Coldwell Banker.

You’ve probably heard people throw around the word “equity” when they’re talking about homeownership. You might have heard someone say that owning a home helps you “build equity” or perhaps you heard someone talk about “borrowing against equity.”

But what exactly is equity? And why does it matter?

What Is Equity?
Equity is what you own, minus what you owe. It’s the percentage of your home value that belongs to you free and clear.

If your home is worth $250,000 and your outstanding mortgage balance is $200,000, then you have $50,000 of equity in your home.

How Does Equity Grow?
There are three common ways in which your home’s equity can grow: market appreciation, forced appreciation, and debt reduction.

Market appreciation takes place when the value of your home rises due to factors caused by the overall local, state or national economy. If your home is located in a neighborhood that is experiencing a sudden burst of new jobs and population growth – and if that population growth is outpacing new housing starts – then there’s a likelihood that the value of your home may rise due to market appreciation.

Let’s return to the previous example. Your home is worth $250,000 and your mortgage balance is $200,000, meaning that you hold $50,000 in equity. Let’s assume that home values in your area start climbing steeply. Your home is now worth $300,000. Guess how much equity you hold? You now have $100,000 in equity. As the homeowner, you benefit from all market gains.

Forced appreciation is another common way that homeowners build equity. While market appreciation is based on factors outside of your individual control, forced appreciation is the direct result of your actions.

When you hear about people making upgrades for the sake of boosting resale value, they’re referring to forced appreciation. Imagine that you carefully plan and execute a kitchen remodel. You replace the 30-year-old cabinets with a new set; you replace the laminate countertops with builder-grade-granite; you replace the linoleum flooring with hardwood, bamboo or tile.

Assuming that you managed this remodel in a cost-efficient manner and made upgrade choices that are consistent with your neighborhood, the value of your home may exceed the cost of the renovation.

For example, if you spend $8,000 on the renovation, which results in a home that’s now worth $15,000 more, this means you increased your equity through forced appreciation.

Finally, you can boost equity through debt reduction, which means that you reduce the principal balance of your mortgage. Mortgages are amortized, meaning that a larger percentage of your payments apply to interest at the beginning of the term, while more of your payments apply to principal near the end. If you want to accelerate equity growth at the start of your term, you can make extra principal payments. This boosts your equity while also lowering the total interest you’ll pay over the life of the loan.

A combination of these factors can accelerate your equity growth. Since equity is the difference between “what you own” and “what you owe,” the 1-2 combination of boosting home value while also reducing the mortgage balance can be an effective way to rapidly build equity.

Why Does Equity Matter?
There are many advantages of holding equity.

First and foremost, equity boosts your net worth. The higher your equity, the higher your overall net worth. Your net worth can give you feedback on your overall financial health, and can help you make crucial financial planning decisions.

Secondly, you can borrow against your equity and, if you choose, invest this money. Some homeowners borrow against their equity to start businesses; others borrow to remodel their homes or to purchase investment properties.

The home equity loan, home equity line of credit, and cash-out refinancing are several options that homeowners can choose from if they want to borrow against their equity.

Finally, homeowners who decide to move can use the equity from the sale of their home to make a down payment on another home. This allows homeowners to “trade up” without needing to save cash for a down payment.

Furthermore, homeowners who downsize (meaning sell their current home and move into a smaller and less-expensive home) may cash out their equity – using some of their equity to purchase their less-expensive home and receiving the rest as cash.

What Should I Do?
Equity can be a form of ‘forced savings.’ Once this equity is locked into your home, you’ll have the advantages and opportunities that come from holding a high-equity position, without the same temptation to spend this money that you might have if it were liquid cash.

Assuming that you’re not planning any major projects that require a large cash outlay – such as starting a business, buying an investment property, launching a renovation or paying for college – you may want to focus on boosting your equity by accelerating your mortgage payoff, making strategic value-boosting upgrades, or both.

Source: CB Blue Matter

Posted on July 8, 2017 at 1:28 pm
Kappel Gateway Realty | Category: Buyers, equity, first time buyers, Homeowners, real estate, Uncategorized | Tagged , , , , , , , , ,